Social network you want to login/join with:
Title: Shopper Marketing Manager (Part Time, 3 Days a week)
Location: UK, Remote (London office 1 day a fortnight)
The Company
A purpose-led consumer goods company creating sustainable household products, with a strong focus on environmental impact and global giving. Operating primarily through direct-to-consumer channels, the brand is known for its distinctive tone, high customer loyalty, and commitment to reinvesting profits into clean water and sanitation initiatives. The business combines commercial growth with a mission to drive meaningful, global change.
Role Purpose
This role is responsible for driving growth through UK retail, B2B, and independent channels by planning and executing impactful shopper marketing initiatives. Working closely with sales and brand teams, the role ensures campaigns and activations are insight-led, performance-focused, and aligned with retailer and channel strategies.
Key Responsibilities
* Design and deliver shopper marketing programmes across key grocery retail accounts, including launching initiatives in major supermarkets.
Retail Activation:
* Ensure successful in-store and online execution of product launches and campaigns, optimising presence across key accounts.
Performance Analysis:
* Analyse campaign effectiveness, synthesise retail and shopper data, and share recommendations to improve marketing impact.
Budget & Calendar Management:
* Oversee campaign timelines, budgets, and planning processes to maximise efficiency and output.
Playbook Development:
* Build a UK-focused shopper marketing playbook with tested frameworks, channel learnings, and asset ROI benchmarks.
Team Support & Development:
* Manage and support the Shopper Marketing Associate, providing guidance across B2B and independent retail marketing, as well as digital shelf content.
Stakeholder Collaboration:
* Collaborate with internal teams (creative, sales, brand, analytics) and external stakeholders (agencies, retailers, third-party platforms) to ensure seamless execution.
Key Skills & Experience
* Experience delivering shopper or trade marketing initiatives in FMCG, DTC, or multi-channel environments.
* Familiarity with UK retail landscape, especially grocery or high-street chains.
* Skilled at managing cross-functional stakeholders and agency partners.
* Confident using data and insight to inform planning, execution, and optimisation.
* Ability to balance long-term strategy with fast-paced, tactical delivery.
* Comfortable leading projects independently while coaching others.
What Success Looks Like
* Effective campaign delivery that meets commercial and brand goals.
* Clear measurement frameworks and reporting to guide ongoing optimisation.
* Strong working relationships with retail partners and internal teams.
* A robust marketing toolkit to support future growth across channels.
#J-18808-Ljbffr