Company: Direct Partners Job Title: Marketing Executive Location: Edinburgh Contract Type: Permanent, full-time or part-time Salary: £28,000 - 32,000 benefits Are you a creative, strategic thinker with a passion for purpose-driven marketing? We’re looking for a Marketing Executive to lead our brand growth, digital campaigns, and online presence — while helping people access life-changing opportunities. About the Role At Direct Partners, we believe skills change lives. This is your chance to become a brand ambassador and lead on marketing that drives real-world impact — from employer engagement to learner outreach. You’ll manage our paid ad campaigns, social media presence, and website to help us connect with employers and individuals across Scotland & the UK. Through powerful storytelling, responsive communication, and strategic content, you'll promote apprenticeships and training that improve life chances and support a future-ready workforce. Your Responsibilities Plan, manage, and optimise paid ad campaigns across Google, Meta, and LinkedIn. Lead our social media strategy and content creation — showcasing our mission, impact, and success stories. Manage and update the Direct Partners website, ensuring content is current, engaging, and aligned with our brand. Respond to employer and learner enquiries promptly and professionally across digital platforms. Create targeted campaigns to attract and engage employers and learners, driving awareness and sign-ups. Collaborate with internal teams to align messaging with business goals and learner outcomes. Monitor and analyse digital performance data to improve reach, engagement, and conversions. What We’re Looking For Experience managing social media and paid advertising campaigns (Meta Ads, Google Ads, LinkedIn). Strong copywriting and storytelling skills with a flair for brand communication. Confident in updating websites (ideally WordPress or similar CMS) and optimising user experience. Excellent communication skills — proactive in handling online enquiries with clarity and care. Comfortable working across digital tools like Canva, Google Analytics, CRM/email platforms, and scheduling tools. Creative, organised, and self-driven — with a passion for social impact and purpose-led work. Why Join Direct Partners? Be part of a mission-led team transforming lives through skills. Work in a role that blends creativity, strategy, and purpose. Competitive salary performance-based commission. Hybrid working options for flexibility and autonomy. Ongoing training, development, and a supportive team culture.