Senior Business Development Representative — Outbound Sales Specialist
Remote / Hybrid | £35,000 - £45,000 Base + Uncapped Commission | OTE £70,000 - £120,000+
BASE: £35-45k | OTE: £70-120k+ | EQUITY: Profit Share + Growth Options | START: ASAP
Why This Isn't a Normal BDR Role
Most BDR jobs hand you a script, a headset, and a prayer. This is different.
We generated £6 million in revenue for ONE client through SEO. We've taken businesses from invisible on Google to dominating their entire sector. We have a proven, repeatable system that delivers measurable ROI — and we can prove it with hard data before a prospect even signs up.
You won't be cold calling and hoping for the best. You'll be armed with real case studies, a live ROI calculator that shows prospects exactly what they'll earn, and a product that genuinely changes businesses. The hardest part of this job isn't convincing people SEO works — it's keeping up with the demand once they see the numbers.
We're scaling from £50K to £200K+ monthly recurring revenue. The person who fills this role won't just be making calls — they'll be building the commercial engine of a fast-growing company. And they'll be rewarded like a co-owner, not an employee.
The Opportunity in Numbers
Current MRR£50,000+ and growingTarget MRR£200,000+ within 24 monthsAverage client value£1,500 - £5,000/monthAverage client lifetime12-24+ monthsClient churnVery low — because the results speak for themselvesTotal addressable market250,000+ UK SMEs in target sectorsYour roleThe person who turns this potential into revenue
The maths is simple. Close 4 clients per month at an average of £2,500/month each, and you're earning well into six figures. Close more, earn more. There is no cap.
What You'll Actually DoYour Daily Reality (85% Outbound)
* Make 40-50 strategic cold calls daily to businesses that need SEO but don't know it yet
* Send personalised LinkedIn messages that actually get responses — not copy-paste spam
* Run email outreach sequences that open doors and start real conversations
* Build and refine prospect lists using Apollo.io, LinkedIn Sales Navigator, Clay, and Lusha
* Follow up with precision — the right message, at the right time, through the right channel
* Turn \"not interested\" into \"tell me more\" — and \"tell me more\" into booked discovery calls
The Rest (15%)
* Handle warm inbound leads (the easy wins that come from our own SEO dominance)
* Book and sometimes run discovery calls, presenting initial audit findings
* Use our SEO Investment Calculator to show prospects their exact ROI — live, on the call
* Keep the CRM (HighLevel) immaculate — pipeline visibility is everything
* Contribute to sales strategy as we scale the commercial team
What You Won't Do
* Waste time on unqualified leads — we'll help you build an ideal customer profile from day one
* Sell something that doesn't work — our results are public, verifiable, and backed by real data
* Work in a vacuum — you'll have direct access to the director and the delivery team
* Chase your commission — payments are transparent, on time, every time
Your Ammunition
When you pick up the phone, you're not winging it. You're backed by results that most agencies would kill for:
ResultTimeframe£6M+ revenue generated for B Solar Energy18 months500+ solar installations per year for one clientOngoingIncreased a solar company's inbound calls by 225%4 monthsGenerated 1,496 new website visitors for a client90 days419.9% increase in conversions28 daysRanked clients #1 for dozens of competitive keywordsOngoingTook a client from 20 monthly calls to 656 months
Plus you'll have our SEO Investment Calculator (seodons.co.uk/investment-analyzer) — a live tool that shows prospects exactly how much revenue SEO will generate for their specific business, based on real keyword data and conversion rates. Most competitors can't offer anything close to this level of transparency.
Key talking points we'll train you on:
* B Solar case study — £6M+ revenue, 500+ installations/year through SEO alone
* \"You can run ads all day, but if someone Googles your company and finds nothing, you're burning money\"
* Inbound leads from SEO have 8x higher close rates than outbound — SEO builds a pipeline that compounds
* We focus on ROI and lead value in language business owners understand — no jargon, just numbers
* Most of our clients see break-even by month 5-7, then pure profit after that
What We're Looking ForThis Role Is For You If...
* You've sold B2B before and you were good at it — recruitment, SaaS, professional services, financial products, or similar
* You're genuinely comfortable making 40-50 calls a day and you know how to handle rejection without it affecting your next call
* You can hold a strategic conversation with a business owner — you understand P&L, ROI, and how decisions are made
* You're self-motivated to the point where people have described you as \"relentless\" or \"driven\" and meant it as a compliment
* You're organised enough to manage a pipeline of 100+ prospects across multiple stages without dropping balls
* You want to build something, not just fill a seat — you're looking for a role where your contribution directly shapes the company's trajectory
Ideal Background
* 2+ years B2B outbound sales experience with a track record of hitting or exceeding targets
* Experience selling services worth £1,000 - £10,000+/month (retainer or subscription models preferred)
* Comfortable with CRM tools — HubSpot, Salesforce, HighLevel, Pipedrive, or similar
* Strong written communication — your emails and LinkedIn messages get replies
* Experience in digital marketing, tech, or professional services sales is a significant advantage
* You've worked in a fast-paced environment and thrived under pressure
NOT Required
* Deep SEO knowledge — we'll teach you everything you need to know in week one
* Marketing degree or formal qualifications
* Agency experience specifically
* A perfect career history — we care about what you can do, not what your CV looks like
Compensation, Equity & GrowthBase Salary: £35,000 - £45,000
This is a real base, not a token gesture. We want you focused on selling, not worrying about rent. The base reflects your experience level and is reviewed every 6 months as the company grows.
Commission Structure (Uncapped)
* Between 25% and 50% on Closes.
* Monthly performance bonuses for exceeding targets
* Quarterly accelerators — your per-deal commission increases the more you close in a quarter
* Annual kicker — hit your annual target and receive a lump sum bonus on top of everything else
* No clawbacks on retained clients — once a client stays past their initial commitment, that commission is yours
Profit Share & Equity Path
This is where it gets interesting. We're not just offering you a job — we're offering you a stake in what we're building.
* Profit share from month 6: Once you've proven yourself, you'll receive a percentage of the monthly recurring revenue you've personally brought in — paid every month, for as long as those clients stay. This isn't commission. This is passive income that compounds as your client book grows.
* Equity conversation at 12 months: For the right person, we're open to discussing equity participation. We're building a company worth significantly more than its current revenue, and early team members who help us get to £200K+ MRR will be rewarded accordingly.
* Revenue share on new verticals: If you open up an entirely new sector for us (e.g., you crack the care home market or bring in a cluster of EV charger clients), you'll receive an enhanced revenue share on that vertical.
To put it plainly: if you help us grow from £50K to £200K MRR, you won't just be earning well — you'll own a piece of something valuable.
Who Shouldn't Apply
We respect your time, so here's the honest truth. This isn't for you if:
* You want a comfortable, predictable 9-5 with no pressure
* Cold calling makes you uncomfortable and you don't see that changing
* You're looking for a huge base with minimal performance expectations
* You give up after a few rejections and take it personally
* You're not genuinely motivated by earning more money
* You want a big corporate structure with layers of management above and below you
Who SHOULD Apply
This is for you if:
* You see a phone and think \"opportunity\" — you genuinely enjoy the hunt
* You've been the top performer in a previous role and you're looking for a place where that's actually rewarded
* You want ownership, not just employment — you're building your career, not filling time
* You're commercially sharp — you understand unit economics, lifetime value, and why recurring revenue matters
* You want to be part of something that's growing fast and have a real say in how it's built
* You're tired of selling something average and want to sell something that genuinely works