Team – Direct Acquisition
Working Pattern - Hybrid – 2 days per week in either the Vitality Bournemouth or London offices. Full time hours
We are happy to discuss flexible working!
Top 3 skills needed for this role:
1. On-page SEO and content optimisation expertise
2. Ability to manage multiple SEO projects
3. Proficiency with Ahrefs and other SEO tools
What this role is all about:
As a Senior Digital Marketing Executive at Vitality, you’ll be at the forefront of shaping our global online presence, driving organic growth across markets through expertise in on-page SEO and content optimisation. This role champions best-in-class website performance, delivers rich, answer-driven content, and stays ahead of the evolving search landscape powered by AI and large language models (LLMs).
Key Actions
4. On-Page SEO Excellence: Continuously optimise pages so they are context-led, answer real user queries, and add genuine value. Ensure content reflects E-E-A-T signals and meets emerging SEO and GEO requirements. Improve site structure, metadata, and internal linking for maximum visibility while maintaining quality and relevance.
5. SEO Guides Ownership: Manage the creation and optimisation of SEO guides, which contribute significantly to overall impressions, leads, and sales. This includes deciding on topics, briefing agencies and copywriters, ensuring compliance approval, and publishing via the CMS.
6. Content Strategy & Optimisation: Lead the SEO content strategy by deciding which pages should be prioritised for optimisation. Regularly review gaps in existing content, benchmark against leading other sites, and create comprehensive roadmaps to guide improvements and new opportunities.
7. Adaptation to Search Innovation: Monitor and respond to changes in search behaviour driven by AI and LLMs, ensuring Vitality remains competitive in emerging search environments.
8. Link-Building & PR Collaboration: Lead link-building projects in collaboration with PR, including shaping the story, creating landing pages, and keeping the Research and Insights hub up to date.
9. Performance Reporting & Insights: Deliver actionable insights through reporting and analysis to support strategic initiatives and continuous improvement.
What do you need to thrive?
10. Degree-level education or equivalent with deep expertise in your discipline, built through significant experience in a relevant role or sector
11. Proven ability to juggle multiple on-site SEO projects simultaneously, keeping everything organised, prioritised, and on track
12. Naturally curious and proactive, with a genuine passion for staying ahead of SEO trends and algorithm shifts
13. Collaborative team player, eager to contribute to shared optimisation goals and amplify collective success
14. Confident with Adobe Workfront (or similar tools) to streamline workflows and keep projects moving smoothly
15. Highly skilled in Ahrefs, with bonus familiarity across Screaming Frog, SEMrush, or Moz
16. Detail-driven problem solver, quick to spot issues and ensure every page performs at its very best
So, what’s in it for you?
17. Bonus Schemes – A bonus that regularly rewards you for your performance
18. A pension of up to 12%– We will match your contributions up to 6% of your salary
19. Our award-winning Vitality health insurance – With its own set of rewards and benefits
20. Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
21. Help you to be the healthiest you’ve ever been.
22. Create an environment that embraces you as you are and enables you to be your best self.
23. Give you flexibility on how, where and when you work.
24. Help you advance your career by playing you to your strengths.
25. Give you a voice to help our business grow and make Vitality a great place to be.
26. Give you the space to try, fail and learn.
27. Provide a healthy balance of challenge and support.
28. Recognise and reward you with a competitive salary and amazing benefits.
29. Be there for you when you need us.
30. Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.