As Marketing Manager, you won't simply deliver campaigns - you'll help define a new era for the hospital. You'll work as part of Bupa's wider marketing, digital, PR and commercial teams, supported by a high-performing central engine that is driving growth across Diagnostics & Secondary Care London. This is your chance to create momentum, build a refreshed market presence and help integrate King Edward VII into a connected network alongside Cromwell Hospital, New Victoria Hospital, London Medical, Basinghall Clinic and our Diagnostics portfolio. If you want to contribute to meaningful transformation, drive patient acquisition and enhance an iconic hospital's future, we'd love to have you with us.
How you'll help us make health happen
* Develop and deliver the annual marketing plan to drive brand awareness, patient acquisition and commercial growth for King Edward VII Hospital.
* Create integrated campaigns across digital, social, PR and offline channels, ensuring they are compliant, impactful and insight‑led.
* Manage agency partners and internal functions to produce high-quality creative, ensuring consistent brand, clinical and regulatory standards.
* Lead campaign reporting, performance analysis and optimisation, generating actionable insights to drive continual improvement.
* Partner closely with Bupa's Digital team to enhance website content, structure and performance.
* Support cross‑Bupa collaborative marketing activity, aligning the hospital's messaging with the broader Diagnostics & Secondary Care London strategy.
* Oversee social media content calendars and support PR planning in partnership with central PR teams.
* Manage the marketing budget, ensuring effective investment, strong ROI and accurate forecasting.
Qualifications
* Extensive experience delivering integrated marketing campaigns across digital, social, PR and offline channels.
* Proven success driving commercial outcomes, patient acquisition, revenue growth or referral development.
* Strong analytical ability, including interpreting digital metrics, segmentation, market insight and campaign performance data.
* Experience managing agencies and holding them to performance KPIs.
* Excellent stakeholder management skills, ideally within clinical, operational or multi‑disciplinary environments.
* High‑quality written and verbal communication skills with the ability to produce compelling copy and marketing assets.
* Experience working with brand governance and compliance processes.
* Ability to manage budgets, assess ROI and allocate investment effectively.
* Understanding of regulatory requirements in healthcare or other regulated industries.
* Graduate-level education or equivalent experience in marketing, communications or business.
Desirable
* Experience marketing in a hospital, private healthcare, wellbeing or regulated clinical environment.
* Familiarity with self‑pay and private healthcare consumer behaviour.
* Experience working within large, matrixed organisations or across multiple sites.
Benefits
* Free restaurant‑quality food whilst on duty
* Annual leave entitlement of 35 days inclusive of bank holidays, increasing with length of service
* In‑house training for all staff
* Company pension scheme
* Interest‑free travel loan
* £700 referral scheme
* Private healthcare
* Bicycle loan scheme
* Retailer discounts
* Employee Assistance Programme
Competitive Salary + Fantastic Benefits
This is a rare and exciting opportunity to join Bupa at a pivotal moment. Following our recent acquisition of King Edward VII Hospital, we are bringing one of London's most prestigious independent hospitals into the wider Bupa Health Services family — and you'll be at the heart of shaping its future.
Part of a Globally Trusted Healthcare Group
When you join King Edward VII, you also become part of Bupa — a global healthcare leader with the scale, stability and expertise of a major international brand. Being backed by Bupa means access to an extensive network of clinical and operational specialists, shared best practice from across the organisation, and the support of well‑established systems that help you grow, develop and deliver exceptional care. Our size gives us strength, while our purpose keeps us personal. We champion diversity and want our people to reflect the communities we serve. Everyone is encouraged to "Be you at Bupa", and we actively welcome colleagues from all backgrounds and experiences. Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We're committed to ensuring you're treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.
Employment Details
Permanent / Full Time (37.5 hrs)
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