Digital Marketing Specialist
Salary: Competitive and flexible for the right person!
Location: Bedfordshire (Hybrid/Remote)
About the Role
My client, a national financial company, is expanding its digital marketing capability and organic presence across the UK. They’re seeking a hands-on SEO & Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI-driven content strategies using tools like Atlas or Meta.
This role is ideal for a results-driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint.
Key Responsibilities
· Develop and implement a comprehensive SEO strategy to drive high-quality organic traffic
· Take ownership of WordPress websites — including site structure, templates, plugins, SEO health, and performance
· Plan and execute Local SEO initiatives across multiple regions and service areas
· Manage PPC campaigns to support lead generation and marketing objectives
· Use AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogs
· Monitor and report on performance using GA4, Google Search Console, Looker Studio, GTM, and other analytics tools
· Conduct competitor analysis, content optimisation, and link-building strategies to improve visibility
· Collaborate with internal teams to ensure all digital marketing efforts align with strategy and business goals
About You
· 5+ years of hands-on experience in SEO, WordPress, Local SEO, and PPC
· Proven ability to manage and optimise WordPress websites end-to-end
· Experience with AI-powered content tools such as Atlas, Meta, GPT platforms, or equivalent
· Strong knowledge of technical SEO, link building, and local search optimisation
· Experienced using Google Analytics (GA4), Google Search Console, SEMrush/Ahrefs, Screaming Frog/Sitebulb, GTM, Looker Studio
· Confident managing multiple projects, presenting insights, and driving strategy across teams
· Analytical, proactive, and focused on measurable results
What’s on Offer
· Extremely flexible hours
· Competitive salary