Job Description
Location: Field based - (London) national, with a focus on key wholesale and foodservice accounts across the UK
Reporting to: Commercial Manager UK
Working arrangement: Field based
Purpose of the Role
To drive Spraga's growth across wholesale, RTM and foodservice channels by securing new customers, developing strategic partnerships and driving sell-through through distribution partners.
Key Responsibilities
* Grow Spraga distribution across wholesale, RTM and foodservice channels
* Build and manage relationships with wholesalers, distributors and foodservice operators
* Drive pull-through within wholesale partners including Brakes and other RTM distributors
* Identify and secure new business opportunities across hospitality, cafés, hotels, leisure and contract catering
* Increase visibility, availability and rate of sale across customer accounts
* Support activations, sampling and trade events
* Monitor market trends, competitor activity and customer feedback
* Deliver revenue, distribution and KPI targets
* Provide regular forecasting and pipeline reporting
Skills & Experience
Essential
* FMCG sales experience
* Strong commercial and negotiation skills
* Proven track record of delivering sales growth
* Excellent relationship-building skills
* Highly organised and self-motivated
* Comfortable working within a fast-growth challenger brand
Desirable
* Foodservice experience
* Wholesale and RTM experience
* Existing industry contacts
* Soft drinks or beverages experience
* Experience working with chilled products and chilled-chain distribution networks
What Success Looks Like
Success at Spraga is not simply measured by securing listings.
We are looking for people who build brands, drive visibility, increase rate of sale and create repeat purchase.
Every role will be focused on:
* Distribution
* Visibility
* Velocity
* Repeat Purchase
* Long-Term Customer Value
We are building a challenger brand and are looking for ambitious people who want to make a genuine impact on the growth of the business.