PPC Lead | Global Retail Powerhouse
£65k plus bonus | Liverpool (office based) | Career-Defining Opportunity
Your Next Chapter in an International Heavyweight Starts Here...
This isn't just another PPC role. This is your chance to lead paid search strategy for one of the UK's most dynamic retail brands as they embark on an ambitious digital transformation.
The Mission: Take full ownership of their PPC function. You'll transition multi-market campaigns in-house from agency management, then architect, build and scale strategies that will fuel their next phase of international growth.
The Opportunity
As PPC Lead, you'll command paid media operations across Google, Bing, and Criteo, driving performance across multiple territories. This is a pivotal hire at a pivotal moment—with a clear trajectory to Head of Search/PPC mapped out from day one.
You'll have the autonomy to shape strategy from the ground up, the resources to execute at scale, and the executive backing to make real impact. As soon as this hire is in place, you will have the opportunity to start to build this team around you.
What You'll Own
Strategic Leadership
Design and execute high-performance campaigns spanning search, shopping, display, remarketing and video
Architect budget allocation strategies across international markets to maximise commercial return
Define the roadmap for paid search excellence as the business scales globally
Performance Excellence
Drive continuous optimisation to elevate ROAS and critical KPIs
Extract actionable insights from complex data sets to inform strategic pivots
Pioneer testing frameworks—from A/B experiments to new channel exploration
Innovation & Evolution
Stay ahead of platform changes and emerging PPC opportunities
Challenge conventional thinking and bring fresh ideas to an ambitious leadership team
Build processes and standards that will scale with the business
What You Bring
Essential Experience
3+ years managing PPC (in-house experience would be amazing but agency also considered)
eCommerce expertise —you understand the nuances of online retail and conversion optimisation
Proven success managing substantial marketing budgets with measurable ROI
Deep platform knowledge: Google Ads, Bing Ads, Google Analytics, Google Tag Manager
Your Edge
Sharp analytical mindset with the ability to turn data into strategy
Working knowledge of UK and EU market dynamics
Broader digital marketing fluency across the channel mix
The drive to lead, not just manage
Why This Role Changes Everything...
Career Acceleration Join during a transformational growth phase with direct line of sight to Head of Search/PPC position
World-Class Environment Collaborate with elite digital and retail specialists who are redefining what's possible
Exceptional Benefits
Private healthcare
25 days holiday + birthday leave + 8 bank holidays
40% staff discount
Industry leading bonus structure
Dynamic culture where your expertise drives genuine impact
Flexi-hours – start times & finish times to work around you
Ready to Lead?
If you're a strategic PPC professional ready to step up, take ownership, and drive results at scale—this is your moment.
Apply now through Forward Role and let's talk about your next career move.
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