Senior Freelance Designer (Design systems)
4 days per week, onsite (Soho, London)
Contract role – 6 months
The Role
LiveScore Group is seeking a Senior Freelance Design Systems Designer to lead the creation and implementation of a cross-brand design system that will power the next stage of our product evolution. Working closely with product designers, engineers and stakeholders across LiveScore, LiveScore Bet and Virgin Bet, you’ll design, document and deliver a system that improves speed, consistency, accessibility and scalability across the business.
This is a hands-on, strategic role. You'll be the driving force behind the system’s structure, design principles and adoption. You’ll also help lay the groundwork for how we evolve our use of AI in design, by creating a structured and semantic system that’s built for automation and scale.
Why This Role Matters
Our current design libraries are fragmented and under-maintained. Designers and engineers are duplicating effort, and our ability to scale, move at pace and adopt AI in our design process is being held back. With full sign-off secured for a phased rollout, this is your opportunity to build the system that unlocks consistency, efficiency and smarter ways of working across all our brands and regions.
Key Responsibilities
* Audit, refine and evolve existing design assets into a coherent, reusable system
* Define tokens, components, interaction patterns and documentation across brands
* Work closely with front-end developers to ensure the design system is structured and built in a way which can be implemented end to end.
* Bake accessibility standards into the system from the outset
* Create clear, practical documentation and usage guidelines
* Define a governance and contribution model to support long-term maintainability
* Identify opportunities to support AI-driven workflows and automation
* Support internal education and onboarding to drive adoption
What We’re Looking For
* Experience building or scaling large-scale design systems (ideally multi-brand)
* Expert-level knowledge of Figma, including components, variants and tokens
* Deep understanding of accessibility and inclusive design
* Familiarity with AI design tools or semantic structuring
* Experience working in close partnership with engineers
* A systems thinker who designs for flexibility, clarity and scale
* Strong communicator who can build trust and bring others on the journey
* Bonus: experience in sports, gaming or fintech sectors
Working Pattern
* In-person at our London office
* 6-month contract, starting as soon as possible
About Us
LiveScore Group operates three fast-growing brands - LiveScore, LiveScore Bet and Virgin Bet - across media, gaming and sportsbook. We move fast, design with ambition and believe great design is foundational to product success.
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We are an Equal Opportunities employer and welcome applications from all suitably qualified persons. The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum is The Group’s commitment to diversity and inclusion, critical to our business and fundamental to everything we do. We are Disability Confident Committed - committed to ensuring that our recruitment and selection process is inclusive and accessible.
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