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Media partnerships manager (mat cover) - 12 months ftc (50/50 hybrid)

London
Greene King Corporate - BRA_001
Partnership manager
Posted: 9 March
Offer description

Job Description This role is for a position related to media and advertising partnerships and requires specific experience in this space. Develop and lead the Partnerships strategy within Greene King which focuses on volume driving commercial partnerships both group wide and for divisions Create a Centre of Excellence to centralise other partnerships in existence like Tesco, Student Beans, Dusk – to maximise both economies of scale, and commercial value Develop strategies and relationships with key partners – Blue Light Card, AA, Tesco Clubcard acting as a key point of contact day to day to drive transaction growth Collaborate with Pricing Lead and specific brand / format teams to understand role of partnerships & affiliates now & in the future as part of brand & price proposition. Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way. Own the measurement and reporting of the channel. Monitor and report on all key performance metrics (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way Own and develop critical paths for partnerships and related processes within Greene King Own and negotiate commercial contracts including media buys with key partners Develop a pipeline of volume-driving partnerships opportunities to propose to the business Collaborate with Digital including Loyalty team to plan role of external partnerships alongside development of Greene King Loyalty programme and ensure complementary approach. Working with marketing and pricing teams to optimise existing deals available for profitability Leverage partnership media inventory to communicate key seasonal campaign messaging. Ensuring partners uphold a high standard and adhere to advertising guidelines, and maintain positive representation of all brand’s deals, offers and Ts and Cs Maintain a good profile within the Partnerships Industry, keeping up to date on industry trends and best practices

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