Hours: 37.5 – Full time
Location : Hybrid role
To build, optimise and maintain lifecycle marketing across Leger and My Menopause Centre, turning CRM into a dependable growth and retention channel across acquisition, activation, retention and referral.
This is a hands‑on execution role working closely with the Marketing Lead to build and improve journeys, segmentation, testing, reporting and live‑flow hygiene across both brands.
Responsibilities
* Build, optimise and maintain lifecycle flows in Klaviyo for Leger.
* Help build and structure foundational CRM for My Menopause Centre, including lifecycle journeys, segmentation and tagging.
* Develop and improve lifecycle journeys such as lead nurture, consultation conversion, post‑consult engagement, reactivation, win‑backs, service and operational flows.
* Manage segmentation logic, triggers, timing and messaging across live flows.
* Identify friction, leaks, delivery issues and logic problems in live CRM activity, and implement fixes quickly.
* Run A/B tests on subject lines, hooks, offers, timing and content formats.
* Produce regular lifecycle reporting covering what changed, what we learned and what to test next.
* Write and refine conversion‑focused email and SMS copy for different customer segments and funnel stages.
* Work with tracking fundamentals including events, UTMs, link tracking and flow attribution, and support QA/debugging with CRM and data teams.
* Maintain ongoing CRM hygiene, optimisation and iteration so lifecycle becomes a dependable revenue and retention channel across both businesses.
Key Skills
* Strong Klaviyo execution skills, including flow builds, segmentation, testing and optimisation.
* Strong copywriting skills for conversion‑focused email and SMS messaging.
* Analytical mindset and confidence working with performance data, reporting and lifecycle metrics.
* Ability to spot friction, logic issues and leakage in live flows and turn findings into practical improvements.
* Comfortable working with tagging, triggers, tracking fundamentals and QA.
* Familiarity with Mailchimp or other ESPs.
* Experience working in small, fast‑moving teams.
* Helpful experience in subscription, product or clinical / health‑related funnels.
* Builder mindset: proactive, organised, detail‑oriented and comfortable taking ownership under strategic direction.
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