This job is with LexisNexis Legal & Professional, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Retention Marketing Manager
About Our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritises using the best model from today's top model creators for each individual legal use case.
About The Role
We're looking for a Retention Marketing Manager to own and evolve our customer lifecycle marketing strategy, with a sharp focus on product adoption, usage and long-term retention.
This role sits at the intersection of marketing, GTM, product and data. You'll use data insight and experimentation to design journeys that help customers realise value faster, use more of our products, and stay with us for the long term.
You'll be highly analytical, comfortable working with data, and experienced in building automated, behaviour-led customer journeys across multiple channels.
Responsibilities
* Own and deliver end-to-end lifecycle marketing programmes, from onboarding, upsell through to retention.
* Use product usage data to understand how customers engage with our products and identify opportunities to increase adoption and value.
* Create and scale automated, behaviour-led programmes that drive log in, adoption and sustained use of key product features.
* Design customer journeys that respond to usage patterns and support consistent value realisation.
* Track and report on performance across programs of work
* Work closely with Product, Customer Success, Data and Sales to ensure the activity is mapped, and aligned.
* Act as the bridge between Marketing and Data, ensuring infrastructure, tracking and reporting capabilities support lifecycle strategy
* Apply account-based marketing approaches to focus adoption and growth activity on high-value accounts.
* Work with marketing teams, product teams and customer success teams to ensure we continually drive the education, messaging and content that drives adoption and product stickiness.
Requirements
* Experience in retention, lifecycle or CRM marketing, ideally in a B2B or subscription-based environment
* Strong analytical mindset with the ability to turn data into actionable insight
* Hands-on experience building automated journeys
* Confidence working with product usage data
* Experience partnering with Product or Customer Success teams
* Familiarity with experimentation frameworks and A/B testing
* Understanding of customer economics (LTV, churn, cohort analysis)
* Experience of project management of marketing activities
* A collaborative mindset and ability to work effectively across different teams with excellent communication
* AI literacy / automation experience
Work in a way that works for you
We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.
Working for you
Benefits
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
* Generous holiday allowance with the option to buy additional days
* Health screening, eye care vouchers and private medical benefits
* Wellbeing programs
* Life assurance
* Access to a competitive contributory pension scheme
* Save As You Earn share option scheme
* Travel Season ticket loan
* Electric Vehicle Scheme
* Optional Dental Insurance
* Maternity, paternity and shared parental leave
* Employee Assistance Programme
* Access to emergency care for both the elderly and children
* RECARES days, giving you time to support the charities and causes that matter to you
* Access to employee resource groups with dedicated time to volunteer
* Access to extensive learning and development resources
* Access to employee discounts scheme via Perks at Work
About The Business
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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