Paid Social Manager Cheshire (hybrid) Salary up to £45k Forward Role are delighted to be working exclusively with a high-growth, internationally recognised property business headquartered in Cheshire, on a genuinely exciting Paid Social Manager appointment. This is a business operating across global markets with serious commercial ambition, a strong brand and a marketing function that is genuinely invested in performance. If you're a paid social specialist looking for a role with real strategic ownership, international scope and the backing of an established, well-resourced team - this is worth your attention. The Opportunity You'll be joining a collaborative, commercially driven marketing team and taking full ownership of paid social strategy across multiple international territories. This isn't a role where you're executing a brief handed down from above - you'll be setting the strategy, owning the budget, shaping the creative direction and driving measurable acquisition results across some of the world's most competitive markets. The business operates in a fast-moving, cyclical environment where timing, targeting and creative quality are everything. Paid social is a critical acquisition channel and the expectation is clear - performance, efficiency and continuous improvement. What You'll Be Doing Owning paid social strategy end-to-end across all active global markets — aligned to commercial acquisition targets and the annual marketing calendar Planning, launching and optimising campaigns across Meta, TikTok and other relevant platforms — with daily performance monitoring and data-led decision making Briefing and iterating on creative in close collaboration with the Creative team — feeding clear, channel-specific direction to improve engagement and conversion Defining target audiences and market priorities alongside the wider Acquisition team, with a sharp focus on lead quality as well as volume Managing paid social budgets across markets with discipline — optimising for cost per lead, ROAS and occupancy targets Building structured testing frameworks across audiences, messaging, formats and platforms — with documented learnings and clear escalation of what works Owning tracking, attribution and reporting — weekly and monthly performance reports that go beyond numbers to deliver genuine insight and recommendations Supporting regional teams with guidance and best practice for local paid social activity where needed Keeping ahead of platform developments and proactively identifying new growth opportunities before the competition does What We're Looking For Proven hands-on experience leading paid social campaigns at scale — Meta and TikTok experience is essential Experience managing campaigns across multiple markets or territories simultaneously Strong creative instinct — you know what good looks like on each platform and you can brief it clearly Analytically sharp — comfortable with attribution, tracking and reporting, and able to turn data into action Experience managing meaningful budgets with a clear focus on efficiency and measurable return A structured approach to testing — you document what you learn and you apply it Collaborative by nature — this role sits at the intersection of Acquisition, Creative and Analytics and requires someone who builds strong working relationships What's On Offer A strategic, ownership-level role with genuine international scope The chance to work on global campaigns for a well-established, ambitious brand A collaborative, high-calibre marketing team with strong creative and analytical support A genuinely incredible office space in the heart of Cheshire – perks include FREE restaurant-quality breakfast and lunches every day! As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.