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PR and Communications Manager
We’re looking for an experienced PR and Communications Manager who will be instrumental in building the charity’s profile, increasing brand awareness, and fostering engagement through strategic, targeted, and compelling communications.
Position : PR and Communications Manager
Location: Hybrid working, home and office based – Amersham, Buckinghamshire
Hours: Part-time - 21 hours per week
Contract: Permanent
Salary: £40,000 - £45,000 FTE Pro rata
Closing date: 26th August 2024
Interviews: Week commencing 2nd of September 2024
About the role:
We are looking for a dynamic and experienced professional to lead and develop our communication strategies, boost our public relations efforts, and manage effective public fundraising campaigns. This role is crucial in raising the profile of our charity, driving engagement, and expanding our reach and influence.
As the PR and Communications Manager, you will be instrumental in building the charity's profile, increasing brand awareness, and fostering engagement through strategic, targeted, and compelling communications. This role centeres on delivering strong messaging and stories, forging relationships with media and celebrity/influencer partners, and creating PR opportunities at local, regional, and national levels. The manager will explore innovative methods to promote the brand and its activities to the right audiences through targeted campaigns, significantly contributing to the fundraising efforts of the organisation. You will be working as part of a collaborative and supportive Fundraising and Communications Team, working closely with the Brand and Marketing Manager and Head of Fundraising and Communications.
Key areas of responsibility include:
1. Enhance the charity's profile among targeted audiences through strategic PR activities and diverse media channels, both B2C and B2B.
2. Cultivate relationships with media partners at local, regional, and national levels in both trade and consumer media, including print, online, and broadcast platforms, as well as with individual journalists.
3. Write compelling and clear press releases, blogs, articles, and statements to effectively communicate our message.
4. Respond promptly to press enquiries for comments, views, and supporting information, and maximise opportunities for further engagement on relevant topics.
5. Strategically manage our ambassador programme, keeping our mission prominent and visible.
6. Build authentic relationships with a network of celebrities and influencers to champion our cause.
7. Develop, implement, and manage a comprehensive communications plan that aligns with our mission and goals.
8. Ensure our story is told in the most compelling way by collaborating with our Programmes team, Roald Dahl Nurses, and their patients and families to create evidence-based, impactful case stories, imagery, videos, and films.
9. Work with the Head of Fundraising and Communications and Brand and Marketing manager to lead the creation, development, and implementation of impactful awareness and fundraising campaigns that amplify our messages, expand our reach, drive growth, and maximise income generation.
About you:
We are seeking an established PR and Communications Manager with strong written and verbal communication skills, and adaptable to different audiences. You will have strong organisational skills with the ability to manage multiple projects simultaneously. You will have proficiency in creating engaging content across various media platforms and strong analytical skills for evaluating the effectiveness of communication strategies and campaigns.
Key skills required for this role:
10. Proven experience in delivering PR campaigns and securing coverage, while building and maintaining relationships with journalists.
11. Proven media relations experience across B2B and B2C
12. Demonstrated track record in running significant fundraising and/or communications campaigns.
13. Successful history of creating and implementing long-term marketing and communications strategies.
14. Expertise in managing effective partnerships and navigating relationships with senior and diverse stakeholders.
15. Skilled in copywriting, story gathering, and developing compelling fundraising cases for support.
16. Ability to work independently and as part of a multi-disciplinary team.
17. Excellent relationship management skills, demonstrating sensitivity and empathy while working with beneficiaries and their families.
About the organisation:
Roald Dahl's Marvellous Children's Charity provides specialist nurses and support for seriously ill children. Our vision is that every seriously ill child deserves a Roald Dahl Nurse and fundraising is core to achieving this.
Our vision is that every seriously ill child has a Nurse to help them to lead a more marvellous life.
Our mission is to provide specialist nurses and support for seriously ill children living with complex, lifelong conditions.
As a charity that works in partnership with the NHS, we find innovative ways to ensure that children and families have the care and support they need. We do this through improving the healthcare outcomes and resilience of children and families, and we focus on complex, lifelong conditions that are underfunded and under-resourced. The outcomes we are aiming to achieve are:
18. Improved quality of care
19. Improved experience of care
20. Improved efficiency and cost-effectiveness of care
21. Improved resilience of seriously ill children and their families
You may also have experience in areas such as: PR and Communications Manager, PR and Communications Lead, PR Manager, Marketing, Marketing and Communications, Communications Manager, Marketing Lead, Marketing and Communications Lead, PR, Brand, Media, Public Relations.
PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.