PureGym, have ambitious plans for strong growth as they embark in a large expansion. This role will play a pivotal part in the process as the person will be responsible for driving awareness through marketing in local areas for new gym openings to achieve membership/sales targets. The role presents an exciting opportunity for a person to gain great off-line and digital experience
The Team
Pure Gym is the No.1 gym operator in the UK and the 2nd largest gym operator in Europe. Our mission is to bring high quality, affordable fitness to everyone, everywhere.
With over 600 gyms in Europe, the PureGym brand is going from strength to strength on its growth journey, and this role presents an exciting opportunity to join the Marketing team and lead the way.
The role
Accountable for delivering marketing plans for new gym openings ensuring objectives are successfully met
Activation of in-club comms, POS and media plans for new gyms
Develop and implement localised marketing strategies for new gyms to ensure the sites hit sales / revenue targets
Share best practice for new opening campaigns with the wider Local Marketing team to review if they can be implemented in other areas
Write media briefs, manage media agency and book Local Marketing campaigns
Working closely with our in-house studio on all artwork needed. Briefing and proofreading all artwork templates with the support of the coordinators
Manage relationship with media agency and print management company
Looking at continued innovation in our campaigns and keeping track of competitor new opening marketing campaigns
Budget tracking & Invoice management – ensure local documents are maintained and costs controlled
Ensure brand consistency/ messaging across all local campaigns
Support the coordinators on planning and implementing the marketing campaigns
Evaluate Local Marketing campaigns for new club openings and implement a live dashboard reporting tool- tracking sales and identifying under/over performing sites requiring additional/reduced marketing budget
Develop ongoing improvement through continual test and learn and take lessons into all new site openings
Weekly performance reporting to wider team
Work closely with the property/design team to manage and maintain external signage brand guidelines
Ensure price changes are managed and implemented with internal teams
Responsible for updating creative refreshes for new openings and implementing them on the auto artwork system
Work closely with the new openings sales team to look at areas to improve and support
Additional tasks maybe required including providing support to the wider marketing team
The person
3 years experience in a management role in local marketing or marketing within retail, hospitality or the fitness industry is preferable but not necessary
Has good knowledge of off-line and digital media
Excellent communication skills with proven experience in effectively building strong working relationships across marketing and other areas of a business
Has the ability to manage numerous projects in a fast paced environment, with the proven ability to work well under pressure and under tight deadlines
Strong planning skills but has the ability to react quickly to changes that may be required
Has great time management and organisational skills, including good attention to detail
Is resilient and passionate about their role
Proven experience delivering large-scale projects from start to finish
Is a trouble shooter and has a solution orientated approach
Takes ownership for performance and ensures that all targets are met
Has flexibility and ability to travel to gyms across the UK throughout the year
The Benefits
Gym membership for you + 1
A truly flexible working culture
Personal private healthcare
Life insurance
Company pension contribution
Holiday purchase scheme up to an additional week.
Enhanced maternity pay
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Join us on our mission to inspire a healthier nation.
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