Overview
The White Company is a certified BCorp business focused on multi-category, multi-channel retailing. Online sales account for a significant portion of total sales, underscoring the importance of digital innovation in our strategy. With over 70 stores in the UK and more planned, our physical locations are designed to be experiential and support our multichannel offering. We are seeking a Head of Digital Trading to define and execute our online commercial strategy and drive growth and optimisation of our digital business.
The aim is to become more present, modern and beloved by customers, with a highly effective digital trading function as part of the next evolution.
What you’ll be doing
This is an exciting opportunity for a commercially driven, highly analytical and results-oriented digital leader. The Head of Digital Trading will be responsible for maximising the performance of our digital channels [website and app], delivering exceptional customer experiences while driving sustainable sales and profit growth.
* Define and deliver the overall digital trading strategy, aligned with business objectives.
* Own digital sales, margin, conversion and customer journey KPIs across the website and app.
* Directly manage the digital teams that analyse trading performance, merchandise the site, publish content/products and optimise the digital experience.
* Lead the planning and execution of the online trading calendar, including new launches, campaigns and promotional activity.
* Monitor and optimise daily and weekly trading performance, identifying risks and opportunities.
* Drive continuous improvement of onsite merchandising, navigation, search, checkout, and overall conversion optimisation.
* Oversee test-and-learn initiatives, including CRO and A/B testing, to improve trading metrics and customer satisfaction.
* Partner with Buying, Merchandising, Marketing, Creative, Digital Development and Technology teams to ensure a joined-up approach to digital growth that constantly strives to inspire our customers, showcase our products and make purchasing as easy and convenient as possible.
* Support international expansion strategies, tailoring digital trading approaches by market.
* Lead, develop and inspire the Digital Trading team, creating a high-performance, insight-led culture.
* Provide senior stakeholders with actionable recommendations through clear, data-driven insight.
* Manage budgets related to trading initiatives, ensuring cost efficiency and return on investment.
Qualifications / Skills / Experience Required
* Significant experience in digital trading or ecommerce leadership roles, ideally within retail and luxury.
* Strong commercial acumen and a track record of delivering online sales and profit growth.
* Deep understanding of ecommerce platforms, site merchandising, CRO, and customer journeys.
* Highly analytical, confident in using data and insight to drive decision-making.
* Knowledge of digital marketing levers (SEO, PPC, affiliates, email, paid social).
* Experience leading and developing high-performing teams.
* Excellent stakeholder management and influencing skills at senior level.
* Strong organisational skills with the ability to prioritise and manage multiple projects.
* Commercial, innovative, customer-focused and results-driven.
What we’ll offer you
At The White Company, we value our employees for going the extra mile for every customer; we reward this with great benefits and competitive salaries.
* Discount - Up to 50% discount and access to regular Sample Sales
* Holiday - 25 days rising to 28 with length of service
* Holiday Buy – opportunity to buy up to 5 days holiday
* Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business
* Bonus - discretionary bonus scheme (policy eligibility)
* Perkplace Benefits Platform – discounts across well-being and lifestyle
* Wagestream Money Management app - access to Wagestream for financial wellbeing
* Continued Development – in-house Learning and Development Hub
* Salary Sacrifice scheme for Electric vehicles (dependent on grade and policy eligibility)
* Leadership Development Programme (eligibility for certain roles)
* Private Healthcare with Babylon Digital Healthcare (based on contract duration)
* Life Assurance
Additional Benefits
* Fruit basket daily
* Tea and coffee provided
* Working from Home - option to work from home on Mondays and Fridays
* Social events
* Seasonal Sample Sales
* Volunteer Day
* Great Location - Shepherds Bush and White City area access
Equality, Diversity and Inclusion
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We’d love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.
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