Customer Marketing Manager - eCommerce
Job Number:
2401500United Kingdom-England-LondonLocation Type - Hybrid
Position title: Customer Marketing Manager – eCommerce
Location: West London, UK
Reports to: EMEA Senior Customer Marketing Manager eCommerce
Contract type: Permanent, full-time, hybrid working system
Your Role & Team in a Nutshell
As an eCommerce Customer Marketing Manager, you will influence, strengthen and manage the relationship with Amazon, pure players and internal business partners. You will be focused on identifying ways to drive consumer consumption of brands like Coleman, Campingaz andothers.
You will help develop the policies and practices to “win” in ecommerce while working with brand leaders and internal & external partners on programs and initiatives.
You will be a member of the eCommerce team, which acts as a Center of Excellence for the EMEA region.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Tasks as an eCommerce Customer Marketing Manager:
1. Own the EMEA Amazon & Pureplay EMEA Home Fragrance strategy for driving consumer consumption by developing principles & best practices for product selection, marketing & media activation & promotional investment.
2. Jointly own the P&L with sales & operations partners to optimize sustainable growth via Amazon EMEA.
3. Influence and align with internal business leaders, both within and outside of ecommerce functions, of Amazon & Pureplay EMEA HF growth ambitions and investments.
4. Partner with brands’ marketing, countries and sales teams to ensure cohesive programs considering all channels and sides of the business, including using your expertise to support how Amazon fits within this
5. Take the lead on understanding product specific business objectives, develop long term growth strategy and portfolio selection through qualitative analysis & quantitative data.
6. Manage the media budget in collaboration with our internal media specialist to maximize ROI and growth.
7. Identifies relevant search strategies across content and marketing to increase brands SOV.
8. Manage the content required to support the product assortment and work with content team to ensure timely development.
9. Responsible for the reporting of KPI’s in cooperation with Analytics team (collection, analysis, communication).
10. Analyze and drive new Amazon & Pureplay market opportunities to create new demand for our brands and categories.
11. Serve as the Subject Matter Expert for Ecommerce by introducing industry best practices, standards, and innovation.
What You’ll Need
Minimum:
12. Demonstrated direct and hands-on eCommerce experience (preferred experience with Amazon)
13. University degree in Business or similar field
Your advantage:
14. Proven analytical and strategic experience with the ability to embrace the challenge of increasing eCommerce revenue
15. Strong quantitative ability and comfort with data driven decision processes
16. Experience with finance notions of P&L, budgeting process, & cost estimating
17. Experience with managing and optimizing online marketing tactics with an emphasis on efficient spending to generate high ROI
18. Ability to work effectively and collaboratively across lines of business
19. Strong business acumen
20. Ability to learn, understand, converse and influence around key business issues
21. Respected and trusted leader with a proven track record of achievement.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from:
22. Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
23. Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
24. Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
25. Employee Referral Program – an opportunity to get a bonus
26. Global Service Anniversary Program – recognition of milestone service anniversaries and birthdays
27. Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
28. Access to Employee Resource Groups that foster Diversity, Inclusion & Belonging
29. Core Values:Integrity, Teamwork, Passion for Winning, Ownership, Leadership