Overview
We are looking for an Engagement Producer to join us at The Mirror. This role owns day‑to‑day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations.
You will be a social media mastermind, utilising platforms including Facebook, TikTok, Threads, WhatsApp and more to drive engagement and revenue. You’ll curate high‑impact newsletters, launch engagement initiatives to convert casual readers into registered users, and find fresh off‑platform routes to amplify content after publication.
With a test‑and‑learn mindset, you’ll analyse engagement metrics across channels to optimise tactics, provide agile cover for Audience Editors when needed, and stay ahead of digital trends by recommending new tools and channels while championing best practice to boost reach, loyalty and conversion.
This role is home & hub based, linked to our London Hub. We are therefore open to candidates based in and around London.
What will the role involve?
You will be part of a team of Engagement Producers who oversee the Mirror’s social media presence, managing and growing channels across Facebook, TikTok, Threads, Instagram and WhatsApp, championing best practice to drive meaningful engagement, reach and habit. You will curate and optimise newsletters that convert casual readers into loyal subscribers. You will design and deliver engagement initiatives such as polls, Q&As and live threads to grow registered users and deepen community loyalty. You will find inventive, data‑led ways to promote content post‑publication, recirculate evergreen pieces and surface stories to new readers across off‑platform channels and apps.
Using your sharp analytical mindset, you will utilise engagement metrics from every platform to refine headlines, thumbnails, formats and posting schedules for maximum impact. You are adaptable and collaborative, providing cover for audience editors if needed. You will stay ahead of digital trends and can recommend new tools or channels that expand our reach and sharpen our storytelling. You will responsibly utilise AI tools, in line with company policies, to improve accuracy and efficiency and create engaging content that resonates with our audiences.
You will tailor content to the unique demands of each off‑platform channel, ensuring stories travel further and perform better, considering the role of audio and video on every story, capturing or curating basic footage where appropriate to engage audiences in fresh, dynamic ways. You will play your part in building a diverse and inclusive organisation that reflects the communities and people we serve.
Who are we looking for?
You are passionate and creative with unbeatable social media skills, especially on Facebook, where you have experience turning engagement into measurable revenue. You have expert, platform‑specific knowledge across all major social media platforms and a sharp understanding of the audiences who use them. You are fluent in digital publishing and can work confidently with a CMS.
You have a proven track record of building communities with a meaningful following, growing engaged audiences who return, share and subscribe. You are passionate about digital storytelling in journalism and have an instinctive grasp of the Mirror brand, tone and values. You communicate clearly, work brilliantly in a team, manage your time expertly and remain professional under pressure. You can adapt quickly to the needs of the business, moving from idea to execution with speed and care.
How we’ll look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role, you’ll get a range of benefits, including:
* 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
* An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
* Big moment day – an extra day’s paid leave for a moment that matters to you (e.g., getting married, moving house or welcoming a new addition to the family).
* Bonus scheme – you’ll get a stake in our success and a chance to add to your annual earnings.
* Help saving for your retirement – we’ll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
* Supportive and progressive people policies – policies to support life in and outside work, including enhanced family leave and flexibility, inclusion and progression. We share this overview of policies to support families and carers.
* A healthcare cash plan – money back for medical expenses and fast access to doctor’s appointments.
* Car lease scheme – buy a brand new electric or hybrid car through our leasing partner, paid via salary sacrifice.
* Wellbeing support – 24/7 assistance for you and your family.
* Discounts – 15% off with Reach's online marketplace, Yimbly, plus other discounts.
* Interest-free loans – including for season tickets and technology.
This advert will close at midnight on Wednesday 15th October.
Additional Information
Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Writing/Editing
Industries
* Writing and Editing
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