ABOUT THE ROLE:
If you want to be part of the stories everyones talking about this is the place. ASUS sits at the cutting edge of global technology, collaborating with the worlds most influential tech companies to bring next-generation innovation to life.
From revolutionising gaming with the newly announced ROG Xbox Ally to spearheading AI technology thats reimaging daily computing, our launches regularly make headlines across the world from national media and top tech outlets to the most influential creators on YouTube and beyond.
As PR Specialist, youll play a key role in how the UK discovers and talks about ASUS, Republic of Gamers (ROG) and ProArt from major product announcements to the creative partnerships and stories that shape the conversation.
KEY RESPONSIBILITIES:
Communications + Launch Planning
Lead the UK PR strategy and quarterly planning across ASUS, ROG, and ProArt in collaboration with marketing and product teams.
Act as the UKs go-to contact for PR, maintaining alignment with HQ and regional PR, KOL, and go-to-market teams.
Keep a clear view of global release schedules, embargos, and announcements; aligning all with internal and external stakeholders.
Manage the full PR launch process for new products, from announcement planning to post-launch reporting.
Handle NDA agreements and early media briefings under embargo, from one-to-one media sessions to coordinating larger UK briefing events.
Localise global press releases and assets, turning them into compelling UK stories that resonate with specific audiences and media segments.
Develop smart pitch strategies to secure strong coverage across technology, gaming, lifestyle, and national media.
Support at major global launch event platforms, such as CES and Computex, representing ASUS to UK media and coordinating coverage opportunities.
Media & Creator Relations
Build and maintain trusted relationships with media and creators, from journalists and reviewers to leading tech YouTubers and influencers.
Manage media enquiries, interview opportunities, and spokesperson briefings to ensure every interaction represents ASUS at its best.
Develop and deliver impactful influencer and KOL campaigns that bring products to life, from selecting creators with the right audiences to co-creating authentic content that drives awareness and engagement.
Oversee the product review program: forecasting demand, ordering units, preparing devices for review, and tracking media sentiment.
Liaise with marketing to license awards or endorsements for retail and campaign use.
Represent ASUS at UK media and awards events to maintain visibility and strengthen relationships.
Agency & Budget Management
Manage the relationship with the UK PR agency, providing clear direction, feedback, and oversight as their primary contact.
Oversee agency retainer budgets and project funding, ensuring responsible use of resources and measurable outcomes.
Collaborate with HQ and UK marketing leads on budgets for launches, events, and creator activations.
Reporting & Insights
Define and track PR KPIs in consultation with the Marketing Director and agency partners.
Monitor coverage, share of voice, sentiment, and competitor activity, turning data into meaningful insight.
Share highlights, learnings, and market trends across the UK team to inform marketing, sales, and product strategy.
Crisis & Reputation Management
Identify and flag potential issues that could affect brand reputation.
Work with HQ and the PR agency to prepare and implement response strategies when needed. THE PERSONAL WERE LOOKING FOR :
Minimum 3 years experience in PR, communications, or media relations, ideally within consumer technology or lifestyle products.
Genuine passion for technology and innovation, with the confidence to engage in informed conversations about new products and trends.
Friendly, confident, and personable, who can build relationships and represent ASUS professionally.
Experience managing agencies, budgets, and campaign delivery to high standards, with the capabilities to be hands-on.
Excellent written and verbal communication skills with strong attention to detail. Highly organised and adaptable, with the ability to navigate evolving plans and priorities in a dynamic environment.