Reporting to the EMEA Marketing VP, you will execute and optimise marketing programs across ABM, advocacy, and campaigns. This role combines content and copy execution with strong program management. You will write with intent, track performance, drive follow‑through across sales and regional teams, and bring a results mindset to every deliverable.
Day to Day Responsibilities
* Program management: own timelines, action tracking, and status visibility. Drive follow‑through with sales and regional teams, keeping programs on track without peer authority.
* Email copy and optimisation: write and refine campaign emails for EMEA audiences. Focus on subject lines, CTAs, and conversion. Test, iterate, and bring recommendations.
* Ad content: manage LinkedIn and paid ad copy for the region. Write variants, brief creative, and iterate on performance. Own CTR and engagement as your metrics.
* Campaign execution: manage multi‑touch email campaigns end to end, coordinate with sales and regional teams to drive response, and track outcomes against targets.
* Web and landing pages: own copy QA and optimisation for EMEA pages. Work with the web team to improve conversion and ensure regional relevance across digital touchpoints.
* Performance tracking: monitor campaign and content metrics. Maintain trackers for leadership readouts. Flag what is working, what is not, and bring a point of view on next steps.
Qualifications and Experience
* 3+ years in B2B marketing execution across email, paid digital, or content. Agency or in‑house experience both welcome.
* Proven copywriting ability across email, paid, and web. You write with the buyer in mind and know every word either earns attention or loses it.
* Comfortable with Marketo, Salesforce, LinkedIn Campaign Manager, and similar platforms. Quick to learn new systems and process‑mindful enough to document what you build.
* Strong communicator who drives actions across sales and regional teams without peer authority. Detail‑oriented, calm under pressure, and able to hold multiple workstreams.
* Understanding of the B2B buyer journey and how email, content, and ads support each stage from awareness to pipeline.
* Familiarity with A/B testing and performance metrics. You measure your own work and know what good looks like.
Benefits
* Competitive compensation
* Comprehensive benefits
* Career success on your terms
* Flexible work environment
* Annual wellness and community outreach days
* Always on recognition for your contributions
* Global collaboration and networking opportunities
Proofpoint is an equal opportunity employer. We hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
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