Job Title: Senior Paid Media & PPC Manager
Location: Manchester
Employment Type: Full-Time
Brands: Kaiia The Label & Public Desire
Reporting to: CEO & Global Head of Marketing and Brand
About Kaiia & Public Desire
Kaiia The Label and Public Desire are two of the UK’s fastest-growing fashion brands, loved by Gen Z and Millennial audiences worldwide. With a digital-first mindset and bold approach to brand-building, we don't just respond to trends — we create them.
A key driver of our success is TikTok. It's not just a platform for us — it's a core part of our growth engine, community building, and content strategy. From viral product moments to UGC-powered campaigns, TikTok is where our audience lives, shops, and engages. We're now bringing our performance marketing in-house, with TikTok at the heart of our paid media strategy.
We’re looking for a Senior Paid Media & PPC Manager who understands how to scale across platforms — with the creative and analytical skillset to unlock the full potential of TikTok, Meta, and Google for fashion e-commerce.
Role Summary
As Senior Paid Media & PPC Manager, you’ll take full ownership of our digital advertising strategy across all paid channels. You'll be instrumental in delivering performance campaigns that turn engagement into sales — especially through TikTok, where storytelling, speed, and creative innovation are essential.
You’ll work cross-functionally with our marketing, content, and influencer teams to drive performance, optimise creative, and ensure every campaign contributes to business growth.
Key Responsibilities
Strategy & Execution
•Develop and execute paid media strategies across TikTok, Meta, and Google Ads
•Lead with a TikTok-first mindset, creating campaigns that tap into trends, formats, and creator culture
•Set and manage campaign KPIs including ROAS, CPA, CVR, and scale growth across territories
Campaign Management
•Build, launch, and optimise campaigns across platforms, with daily budget pacing and forecasting
•Test and refine ad formats, placements, and audience strategies — especially on TikTok where trends evolve fast
•Troubleshoot delivery issues and adapt strategy in real-time
Creative & Influencer Collaboration
•Brief and test content with internal and external creators, focused on UGC, Spark Ads, and viral hooks
•Collaborate with influencers to amplify paid reach, with a strong focus on TikTok performance loops
•Lead creative testing and reporting, continuously improving visual messaging
Data & Analytics
•Use Triple Whale, GA4, and Looker Studio to extract insights and track ROI
•Present data-backed performance reports and recommendations to senior stakeholders
•Analyse TikTok campaign performance deeply, identifying creative and timing opportunities
Innovation & Platform Leadership
•Stay ahead of paid media trends, especially on TikTok — understanding what’s working now and what’s next
•Champion the use of AI tools and automation to streamline workflows
•Own platform relationships and be the internal go-to expert on TikTok ads and algorithm changes
What We’re Looking For
•3+ years of experience managing paid campaigns in a DTC/e-commerce environment
•Hands-on expertise in TikTok Ads with proven results in driving sales and engagement
•Deep knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax)
•Strong analytical ability and comfort with tools like Triple Whale, GA4, and performance dashboards
•Confident briefing creatives and working cross-functionally with brand and influencer teams
•A natural curiosity for what’s trending — especially across TikTok and Gen Z culture
•Self-starter with commercial acumen and a proactive mindset
What You’ll Get
•Competitive salary
•Creative freedom and a platform to lead innovation
•Generous staff discount + regular brand and influencer events
•A seat at the table as we scale two exciting brands globally
•A collaborative, trend-savvy team where ideas become impact