We are hiring a Marketing Operations Manager to own and scale our marketing technology infrastructure, data governance, and campaign execution capabilities across a global enterprise environment. This person will aid to drive best-in-class marketing automation via Eloqua and optimize multi-system integration across the full funnel-from awareness to measurement.
You’ll serve as the operational lead for campaign enablement, lead lifecycle tracking, and marketing performance insights, with a strong focus on compliance, consistency, and innovation.
Key Responsibilities
Platform Ownership & Martech Stack Administration
* Administer and optimize Eloqua for campaign execution, segmentation, lead scoring, and compliance.
* Manage key tools across the Martech stack, including:
o MAP: Oracle Eloqua
o CRM & Data: Salesforce, Traction Complete, 6sense, D&B Rev.Up, D&B Optimizer
o Events: Cvent, Goldcast
o Project Management: Asana
* Lead new tool evaluations, implementations, and M&A integrations.
* Maintain data hygiene and lead flow processes across Eloqua and Salesforce.
Campaign Operations & Team Leadership
* Support the setup, QA, and deployment of global campaigns in collaboration with the Demand Center.
* Standardize and optimize document campaign processes, naming conventions, and folder structures.
* Collaborate with Field Marketing, Demand Generation, and Content teams to support tiered, persona-driven marketing programs.
* Support execution across email, webinar, virtual events, and web-based campaigns.
Data Management & Compliance
* Oversee GDPR-compliant segmentation, opt-in/opt-out logic, and contact rules.
* Maintain database governance, suppression lists, and deliverability best practices.
* Monitor lead routing logic and resolve mismatches, duplication, or delays across systems.
Measurement & Reporting
* Build reports and dashboards to track campaign engagement, lead funnel velocity, email health, and marketing-sourced pipeline.
* Partner with Analytics and Sales Ops to support multi-touch attribution, closed-loop reporting, and ROI measurement.
* Establish monthly reporting cadences for key stakeholders.
Training & Cross-Functional Enablement
* Provide Eloqua guidance and campaign best practices to marketers.
* Serve as subject matter expert on tool usage and campaign governance.
* Support onboarding, knowledge base creation, and internal troubleshooting.
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
Required Skills
Required Experience
* 5+ years in B2B Marketing Operations or Demand Generation
* Proven experience with Oracle Eloqua and Salesforce (certifications preferred)
* Strong knowledge of marketing automation workflows, lead scoring, routing, and data governance
* Comfortable with marketing technology ecosystems (e.g. 6sense, D&B)
* Familiarity with HTML/CSS, landing page and email template QA
* Deep understanding of privacy regulations (GDPR, CAN-SPAM, CASL) and how to implement them in marketing systems
* Excellent project management and communication skills
* Strong collaboration skills working with cross-functional global teams.
Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets