Head of Marketing
Birmingham
UK / Birmingham / SaaS / Head of Marketing / Software / B2B Marketing / Hubspot / Marketing Campaigns
£75,000 - £90,000 + Benefits
An exciting opportunity for a marketing professional to join as Head of Marketing, leading multi-channel marketing efforts across clients. An analytical role, requiring a data-driven and collaborative leader who can balance strategy with execution.
Your main responsibilities in the role will be:
* Identifying, planning and driving B2B marketing strategies to generate sales leads and prospection lists
* Design and implement B2B marketing processes, pipeline management and dashboards in Hubspot CRM
* Implement tools and campaigns such as email automation and paid search and social
* Work closely with the product team to improve marketability of product
* Use data and analytics to improve marketing efforts
To be successful in the position, you will likely be:
* Well experienced in B2B or B2C demand generation in a management position with proven success in developing and executing multi-channel acquisition programs, preferably in the SaaS space
* Ability to think strategically, analyse performance and user data, identify trends and present key findings
* First-hand experience in running performance marketing campaigns, Google AdWords, Facebook ads, LinkedIn ads, etc.
* Proven knowledge of Hubspot, ad platforms, social platforms a...