Marketing Communications Lead - Luxury Audio
We’re seeking a Marketing Communications Lead for the Luxury Audio category within HARMAN Lifestyle, based in Cambridge, UK. The role covers the EMEA marketing communication strategy and programs for the Luxury Audio category.
Overview
The Marcom Lead will, together with the (Sr.) Product Marketing Manager, create the strategic marketing communication landscape for all new product introductions and provide communication direction for all Luxury Audio brands (in collaboration with the Sales Director Luxury Audio). The role plans and executes a wide range of marketing tools based on the yearly marketing and business plan. You will work closely with Global Luxury Audio BU and local Marketing/Sales Managers to align regional and local objectives into integrated launch plans and tools to drive sales and brand building. Collaboration with, and coordination of, Global Creative, PR, Online, and Retail teams is essential.
What You Will Do
* Supports the trade marketing manager in briefing for new display solutions and providing artwork and graphic assets for POS for Luxury Audio.
* Own and manage the marketing communication plan to launch NPIs in the Luxury Audio EMEA segment.
* Product Marketing: ensure understanding of business parameters (pricing and distribution) to support correct communication approach and tools for all Luxury Audio brands.
* Develops the Luxury Audio communication strategy, sometimes in partnership with external agencies, for all market segments and product/category groups.
* Improve relevant work processes (e.g., streamlining marketing communication material development, regular benchmarking).
* Localization of creative assets; manage the asset list needed for launches in EMEA.
* Organizes Luxury Audio trade shows and represents Harman during events.
* Website management.
* Budget management.
What You Need to Be Successful
* Business Administration or Marketing Degree.
* At least 5 years of marketing (communication) experience in an international environment.
* Ability to work effectively in a commercial environment, representing the marketing function.
* Fluency in English.
What Makes You Eligible
* Willingness to work in an office in Waterbeach, Cambridge, United Kingdom, hybrid 3 days per week.
* HARMAN will only employ those who are legally authorized to work in the United Kingdom.
What We Offer
* Opportunity to collaborate with talented teams across the world.
* An inclusive and diverse work environment that fosters career development opportunities.
* Flexible work schedule with a culture encouraging a positive work-life balance.
* On-site opportunities to focus on personal well-being and development through our Wellness Committee, Volunteer Committee, and Harman Women’s Network.
* Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
* Opportunity to work on complex problems and continuous improvement initiatives.
* Access to employee discounts on HARMAN audio products including JBL and Harman/Kardon.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Computers and Electronics Manufacturing
#J-18808-Ljbffr