National Account Manager – FMCG
We are representing a fast-growing, product-led organisation seeking a commercially driven National Account Manager to strengthen its retail partnerships and accelerate new business growth. This role is ideal for a relationship-led commercial professional who excels at identifying opportunities, developing tailored solutions, and delivering consistent, measurable results. You will act as a key interface between retail customers and the company’s internal sourcing, marketing and supply chain functions — ensuring every solution reflects the organisation’s reputation for quality, value and market expertise.
Key Responsibilities
Account Management
* Manage and grow existing retail accounts, driving satisfaction, loyalty and commercial performance.
* Serve as the primary point of contact, ensuring smooth day-to-day operations and rapid issue resolution.
* Develop a deep understanding of each customer’s business needs and create strategic, results-focused solutions.
* Analyse account performance and implement growth strategies to maximise revenue and margin.
New Business Development
* Identify and secure new business opportunities within the UK retail market.
* Build and maintain a strong pipeline through networking, research and proactive outreach.
* Deliver compelling value propositions and manage the full sales process from pitch to close.
* Lead strategic business development initiatives to expand the company’s footprint across key retail channels.
Sales & Performance
* Consistently achieve or exceed agreed sales targets across both existing and new accounts.
* Provide accurate forecasts, reporting and insight to senior leadership.
* Collaborate closely with sourcing, marketing and product teams to ensure market-relevant solutions and category alignment.
Collaboration & Insight
* Work cross-functionally to ensure customer projects are delivered on time, within scope and aligned to commercial expectations.
* Communicate market intelligence and customer feedback to help shape future product and service offerings.
Candidate Profile
* Proven experience in national account management, ideally within FMCG, retail or closely related consumer goods sectors.
* Demonstrated success in new business development and delivering sustained sales growth.
* Exceptional communication skills and the ability to build strong client relationships at all levels.
* Highly commercial, self-motivated and driven by results.
* Strong organisational ability with confidence managing multiple priorities in a fast-paced environment.
* Strategic thinker with a solutions-focused mindset and strong problem-solving skills.
* Competent user of CRM systems and Microsoft Office tools (Excel, PowerPoint, Word, SharePoint).
* Full UK driving licence and willingness to travel nationally for client meetings.
Desirable Attributes
* Experience partnering directly with retail or wholesale customers.
* Understanding of retail trends, category dynamics and competitor landscape.
* Relevant qualifications in business, sales or marketing (advantageous but not essential).
Why This Opportunity Stands Out
* Competitive base salary with car allowance and performance incentives.
* Hybrid working model with a balance of office and home flexibility.
* Supportive, collaborative culture focused on high performance and continuous improvement.
* Strong investment in professional development and future career progression.
* Join a values-driven organisation recognised for its commitment to value, passion and product expertise.
Contact peterjackson@talentmagpie.com for more information