Sales Representative – Home Renovations (Direct Sales B2C)
West Midlands
Basic Salary: £28,000
OTE: £65,000 – £95,000+
Full-Time | Permanent
About Us
As one of the West Midlands' leading Home Improvements companies, we specialise in delivering high-quality turnkey renovation and building solutions for homeowners. Our projects include:
* Single & Double Storey Extensions
* Garage & Loft Conversions
* Roof Conversions
* Kitchens & Full House Renovations
* Major Refurbishments
Due to continued growth, we are seeking an experienced, high-performing Direct Sales Representative with a strong background in home improvements and building.
Please Read Before Applying
This is a customer-facing, B2C direct sales role in customers' homes.
Direct Sales experience is essential.
Retail or office-based sales experience alone will not be suitable for this position.
We are looking for candidates with a proven track record in closing high-value home improvement or building contracts.
The Role
You will attend pre-confirmed appointments with homeowners across the West Midlands to:
* Discuss customers' building and refurbishment aspirations
* Assess project feasibility and understand budget expectations
* Work within a pricing matrix and costing sheets
* Present detailed quotations and project plans
* Offer finance solutions where appropriate
* Close sales and secure signed contracts
You will be selling our fully managed, turnkey home improvement solutions — from concept to completion.
What We're Looking For
We are seeking a high-calibre professional with:
* Minimum 5+ years' proven sales experience
* Demonstrable success in Extensions / Garage/ Loft Conversions
* Strong understanding of building regulations and planning basics
* Experience pricing larger residential projects
* Excellent negotiation and objection-handling skills
* Confidence presenting in customers' homes
* Self-motivation and target-driven mindset
* Full UK Driving Licence (required)
What We Offer
* £28,000 Basic Salary
* Uncapped Commission Structure
* Realistic OTE £65,000 – £95,000+
* Confirmed, qualified appointments provided
* Industry-leading commission rates
* Access to direct finance facilities for customers
* Ongoing sales and product training
* On-site parking
Working Hours
* Monday to Friday
* Weekend availability required
* In-person customer appointments across the West Midlands
Who This Role Suits
This position is ideal for a results-driven closer who thrives in a consultative sales environment and understands the technical and financial aspects of home improvement projects.
If you are ambitious, knowledgeable in the building industry, and confident closing high-value contracts in customers' homes, we want to hear from you.
Job Type: Full-time
Pay: £28,000.00-£95,000.00 per year
Experience:
* Direct sales: 5 years (required)
* Building Contracts : 3 years (required)
Work Location: In person