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Associate tagging & tools manager

Milton (Cambridgeshire)
Manager
Posted: 14h ago
Offer description

Job Description If you're passionate about web technologies and eager to make a significant impact to marketing performance, join us in shaping the future of our digital landscape! Taylor & Francis Group have an exciting and business-critical opportunity for a Associate Tagging & Tools Manager to join our Marketing Analytics Team. We are seeking a detail-oriented individual who can help unlock the full potential of our web analytics technology. You will be pivotal in testing and implementing our measurement roadmap, optimising Google Tag Manager setups, and supporting marketers through cookie consent management changes. What you'll be doing Support the design and implementation of Google Tag Manager containers across the company. Understand marketing data needs and create tags to help them understand the events they need to service those needs. Ensure consistency and quality across the company's GTM containers Support the Senior Marketing Manager and agencies to implement the measurement roadmap, our considered and strategic approach to Google Tag Manager across the business. Audit our GTM implementation, suggest improvements and amend tags, triggers and variables Make changes and improvements to tagging for web analytics tools, including Google Analytics, HotJar and Contentsquare Ensure marketing tags and scripts in Google Tag Manager are configured correctly, efficiently, and in compliance with GDPR and cookie regulations Test releases, monitor results and quickly identify and resolve bugs Support the Senior Marketing Manager in training marketers on the use of web analytics tools Create comprehensive documentation of changes and improvements, to help communicate changes to marketers and improve processes Collaborate with Marketing Analytics, wider Marketing, RAD, product and technology teams on Google Tag Manager implementation, usage and improvements

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