Social Media Officer
Location: Remote (UK based) with frequent travel to office/events
Salary: £29,450 per year (plus Inner London Weighting of £3,483.94, if eligible)
Length of contract: Permanent
Hours per week: 37
Closing date: We reserve the right to adapt the advert at any time per organisational circumstances and to close this vacancy early for the role. Therefore, if you are interested, please submit your application as early as possible.
Interviews: Interviews will be scheduled on a rolling basis
Who are Women’s Aid?
Women’s Aid is the national charity working to end domestic abuse against women and children. We are a federation of just under 180 organisations which provide over 300 local lifesaving services to women and children across England. For 50 years we have campaigned on behalf of our members and survivors to shape policy and practice, and to raise awareness of domestic abuse.
Our support services, which include the Survivors’ Forum, the No Woman Turned Away Project, the Survivor’s Handbook, Love Respect (our dedicated website for young people), the national Women’s Aid Directory and our advocacy projects, help thousands of women and children every year.
Purpose of the Social Media Officer role:
Are you passionate about making a difference for women and children facing up to domestic abuse and ready to help us build a society where violence against women and girls is no longer tolerated? The post holder will have at least 2 years’ experience running multi-social media channels for an organisation and creating captivating, current content, including video. We’re looking for a creative, agile and impactful professional to develop, maintain and monitor our social media communications. As well as creating content for our various social media channels, you’ll also be monitoring engagement, looking after community management and initiating platforms and campaigns. The post will also support our wider communications and media activity.
Key duties and responsibilities of the Social Media Officer:
To plan, create and post social media content for Women’s Aid channels in liaison with relevant stakeholders (both internal and external)
To inform the organisation’s social media strategy, liaising with relevant colleagues to ensure a coordinated approach around campaigns, events and external affairs
To horizon scan and monitor the news agenda to help build reactive content and assess potential reputational and safeguarding risks
To develop and maintain the implementation of new functions across social media
To report on social media activity, and employ digital marketing analytics
Using social and website insights/analytics data to inform activities and benchmark against KPI s and other organisations
To seek out opportunities for engagement and to engage with high-profile social media accounts, including VIP ambassadors, influencers and relevant decision makers and stakeholders
To support internal and relevant external stakeholders with social media content, conduct and skills – advising, training, etc – up to and including the chief executive.
To support the chief executive’s social media activity and engagement, posting on their behalf when necessary.
To support the marketing and promotion of Women’s Aid websites and products
To create digital assets for distribution on social media using tools such as Canva, in line with Women’s Aid branding guidelines
To create and edit video assets for social media
To appear front and back of camera as you direct and host video content, or liaise with others and guide them as presenters
What we are looking for in our Social Media Officer:
Educated to degree level or equivalent
At least 2 years’ experience running multi-platform social media in a professional capacity
A wide range of content-creation experience, including directing, hosting and editing video
Confident in creating powerful design graphics and re-sizing images for use on social media, using design programmes like Canva
Experience in paid socials campaigns, working cross departments and with external stakeholders (either third parties involved or agencies)
Abreast of latest social media developments and landscape, including relevant platform and technological advances
Video creation and editing skills
Collecting and reporting on social media analytics, using as part of cycle of evaluation and improvement and to improve marketing capability
An understanding of the issues involved in publicising and presenting a sensitive subject like domestic abuse to the public and media
Benefits of joining us as our Social Media Officer include:
Generous Annual Leave: 25 days + 2 Company Holidays + 8 UK Bank Holidays, with an extra 1 day per year after 1 year of service, up to a maximum of 5 additional days.
Valuable Pension Benefits: a generous 7% employer contribution.
Flexible Working: remote working, a generous TOIL scheme, and family-friendly policies
NB:
Women only need apply under schedule 9 (Part 1) of the Equality Act 2010
All posts, including remote posts, must be based in the UK.
Women’s Aid is committed to quality, equality, and valuing diversity. Applications are particularly welcome from Black and minoritised women. Please see the Reasonable Adjustments Statement on Job Description.
Please read our Single Sex Statement on the Women’s Aid Website
Please note that applications will be reviewed, and interviews arranged, on a rolling basis, so for the bestchance of success, please apply ASAP