Requirements
* Creative, high-energy, and genuinely passionate about technology and AI
* An AI-native approach: you already use AI tools day-to-day and understand how they're reshaping acquisition, creative, and analytics
* End-to-end digital marketing experience, ideally in a digital-native business
* Strong brand sensibility alongside genuine performance marketing fluency
* Proven ability to launch new products or thrive in high-growth, early-stage environments
* Background in consumer apps, fintech, subscription, or DTC a plus
* A self-starter who sees what needs doing and gets on with it
What the job involves
* 6 months contract with potential for full-time conversion
* We're looking for a new product Marketing Director to join Liberty Growth, our $3bn investment portfolio of fast-growing businesses in content, tech, and infrastructure. You'll own how a new product comes to life – from brand foundations through to acquisition engine
* Reporting to the Managing Director, you'll shape how we bring a new product to market: defining who we're talking to, what we're saying, and making sure it converts
* This is a hands‑on role for someone who thinks in brand and performance, gets energy from new technology, and has the digital-native instincts to know what works before the budget gets spent
* Go-to-market strategy and MVP launch
* Brand development, positioning, and messaging
* Customer acquisition across digital and offline channels: paid, organic, social, search
* CAC optimisation, attribution, and performance reporting
* Building AI-powered marketing workflows, from creative production and audience targeting to performance analysis and reporting
* Agency and stakeholder management
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