Job Title: Area Sales Manager Location: Birmingham (covering the wider Midlands & West region) Pay rate/Salary: £45,000 – £50,000 + Performance Bonus We are hiring for an Area Sales Manager with experience in the electrical or lighting industry to join a growing and innovative business covering the Midlands & West region. This field-based role offers an excellent opportunity for a results-driven sales professional to manage existing customer relationships and generate new business across wholesalers, contractors, and specifiers. Duties of an Area Sales Manager In this role, you will be responsible for: • Developing and managing relationships with new and existing clients, including electrical wholesalers, contractors, designers, and end users • Driving sales and achieving performance targets across the assigned region • Managing projects from enquiry through to completion • Identifying and capitalising on opportunities for new business and revenue growth • Providing tailored product and service solutions to meet customer needs • Confidently presenting to customers and representing the brand at all levels Skills and Experience of an Area Sales Manager As an Area Sales Manager, you must have: • Experience within the electrical, lighting, or related industry – essential (Applications without this experience will not be considered) • Proven field sales e...