Role Purpose
Location- Ruddington, Nottinghamshire
Level- Strategic Leader
Department - People
Working Pattern - Hybrid (three days a week in the head office)
Benefits - Benefits at Ideagen
DEI - DEI strategy
Salary - this will be discussed at the next stage of the process, if you do have any questions please feel free to reach out.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible or part-time working arrangements. If this is something you are interested in, please let us know during the application process.
Are you a visionary marketing leader with a passion for driving growth and building brand presence in dynamic markets? Ideagen is seeking an exceptional Vice President of Marketing (EMEA) to spearhead our marketing initiatives across Europe, the Middle East, and Africa. In this strategic role, you will harness your extensive experience to develop impactful, region-specific marketing strategies that align with our corporate goals. You will be instrumental in shaping how Ideagen’s products are perceived and positioned in the market, while fostering collaboration across teams to reach ambitious revenue targets. If you thrive in fast-paced environments and are ready to make a significant impact, we want to hear from you!
Responsibilities
1. Develop and implement tailored marketing plans that resonate with the needs of the EMEA market while aligning with Ideagen's global objectives.
2. Oversee innovative campaigns and initiatives designed to generate high-quality leads, boost pipeline growth, and support the sales team in achieving revenue targets.
3. Build and maintain a strong brand presence in EMEA through compelling messaging, event hosting, public relations, and thought leadership initiatives.
4. Work in close partnership with central marketing, product marketing, customer success, and operations teams to ensure cohesive go-to-market strategies and effective product positioning.
5. Strategically allocate and manage the regional marketing budget to maximise return on investment (RoI) while ensuring that resources are effectively utilised.
6. Track, measure, and report on the performance of marketing campaigns, leveraging data insights to make informed decisions and refine future strategies.
7. Build, manage, and mentor a high-performing regional marketing team, fostering a culture of engagement, accountability, and innovation.
Skills and Experience
1. Extensive experience in performance marketing and demand generation, with a proven track record of designing and executing multichannel campaigns, both digital and print.
2. Deep understanding of EMEA marketing strategies and trends, with a solid grasp of regional nuances and customer behaviours.
3. Strong analytical capabilities with a focus on optimising investment decisions based on performance metrics and results. Proven ability to adapt strategies quickly for optimal outcomes.
4. Demonstrable experience in leading high-performing teams, nurturing talent, and cultivating a results-oriented culture.
5. Ability to blend strategic thinking with operational execution, ensuring that marketing efforts directly contribute to Ideagen’s growth objectives.
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible or part-time working arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
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