Job Description
Why this role is important to us
Experian Consumer Services are looking for a Senior Marketing Manager to join on a 9-month secondment to help define the brand advertising strategy and ensure all their advertising campaigns significantly drive brand awareness, consideration and sales.
You will report into the Head of Marketing Planning and support them in defining the strategy for Experian brand advertising up front. This will involve working closely with the Marketing Insight Manager to identify strengths, weaknesses and opportunities for the brand that can be solved via our advertising, supervising the delivery of both the creative and media for a variety of marketing channels such as, but not exclusively, TV, Radio, Outdoor, Press, VOD, social media and display including any sponsorship or media partnership opportunities.
Qualifications
What you’ll need to bring to the role & Experian
The chosen candidate will be able to demonstrate that they have experience in the following:
1. End to end High Profile Brand Campaign management
2. Extensive experience working with ad agencies to deliver impactful creative
3. Day to day Channel management in conjunction with a media agency.
4. Working knowledge of MMM (Marketing Mix modelling) and attribution models.
5. Test & Learn campaigns on broadcast channels. ie. Incrementality studies
6. Analysing results and KPIs in order to optimise marketing campaigns to shift brand metrics and increase sales, finding relevant insight to inform campaign planning.
7. Competitor evaluation of strategy, creative and media budgets.