Head of Marketing - B2B Learning - London
This is an exciting opportunity to join a fast-growing B2B financial publishing business as a Head of Marketing. The successful candidate will take a lead role in developing the marketing strategy and delivering it across a portfolio of corporate training & learning courses and client marketing solutions. Leading a marketing team of two, you will have strong experience in B2B publishing / training / learning products with a track record of revenue growth.
Requirements:
* At least 5 years' B2B marketing experience, preferably in learning, development, training; however other B2B sectors will be considered
* Experience with Salesforce, Pardot, Marketo, or similar preferred
* Good team management experience
* Experience working with sales / business development functions
* Significant experience in analysing data and the ability to convert data into meaningful insight
* Significant experience working in Analytics tools (e.g. Google Analytics)
* Good experience in owned, earned and paid marketing channels
* IT Literate; MS Office, advanced Excel
Main responsibilities:
* Shape and own the marketing strategy to align with business objectives and growth targets.
* Inspire, coach and develop the marketing team to deliver high-quality campaigns and initiatives.
* Champion a data-led approach, using insights to inform decisions, optimise performance and maximise ROI.
* Lead digital marketing activity — from SEO and paid media to website optimisation — driving effectiveness and ongoing improvement.
* Improve visibility and reporting on lead generation, attribution and conversion to strengthen commercial impact.
* Oversee and optimise the annual marketing budget, ensuring investment is closely aligned to strategic priorities.
* Foster creativity and innovation across all marketing activity, from messaging through to campaign delivery.
* Work collaboratively with sales, product and learning teams to ensure marketing supports the entire customer journey.
* Manage and develop relationships with agencies and suppliers, ensuring quality delivery and value.
Other details: This role is hybrid with 2-3 days per week in the London office.
Keywords: head of marketing, marketing, b2b, publishing, learning, development, training, education, subscriptions, events, conferences, senior marketing, publishing, campaign, channel, media, analytics, strategy, email, social media, digital, online, PPC, conversion, London, UK.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Book and Periodical Publishing
* Events Services
* Financial Services
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