Position Description
At CGI, we help UK Government departments deliver clear, accessible, and user‑focused digital services that improve how citizens access vital information and support. As a Content Designer, you’ll play a leading role in shaping content strategies and digital experiences that simplify complex information and improve service usability across high‑profile government programmes.
Benefits: competitive salary, excellent pension plan, private healthcare, a share scheme (incl. 3.5% + matching). This is a hybrid role and you must hold UK Security Clearance or be eligible to obtain it.
Responsibilities
In this role you will lead the creation and optimisation of accessible, user‑centred content for government digital services, ensuring information is clear, consistent, and aligned to both user needs and business objectives. You’ll collaborate with user researchers, service designers, developers, and stakeholders to design content that improves digital experiences while supporting policy outcomes and accessibility standards.
Key Responsibilities
* Lead and deliver accessible, user‑centred content for government digital services
* Create and manage content aligned to GOV.UK style guidelines and WCAG 2.2AA standards
* Collaborate and influence multidisciplinary teams and stakeholders to improve service experiences
* Conduct and support content audits, gap analyses, and content improvement initiatives
* Analyse and apply user research findings to inform content design decisions
* Simplify and translate complex information into clear, concise, and actionable content
* Support and guide colleagues on content design best practices and accessibility standards
* Improve content through usability testing, analytics, and iterative design approachesWork and adapt within agile delivery environments using CMS and government publishing tools
Qualifications
To succeed you should have strong experience delivering content design within government or highly regulated digital environments, with a deep understanding of GOV.UK standards and accessibility principles.
Essential Qualifications and Experience
* Proven experience in content design within government or public sector digital services
* Strong understanding of the GOV.UK style guide, design principles, and accessibility standards
* Knowledge of WCAG 2.2AA and inclusive content design practices
* Experience working with content management systems and government publishing tools
* Ability to analyse complex information and communicate it clearly and effectively
* Experience using user research insights to inform and improve content strategies
* Strong stakeholder engagement and influencing skills
* Excellent written and verbal communication skills in English and Welsh
* Experience working within agile multidisciplinary delivery teams
* Ability to support and guide others on content design best practice
Applicants are encouraged to apply; we are committed to equality, diversity and inclusion.
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