Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle
Marketing Manager, Brand Activation – Spontex, Sistema
Location: Manchester area (Cheadle)
Reports to: Senior Manager, UK&I Cluster Marketing (Kitchen and Home Appliances)
Contract type: Permanent
Your Role and Team in a Nutshell
As the Marketing Manager, Brand Activation, you will lead the product portfolio and marketing strategy for our Kitchen brands – Sistema, Spontex and Contingo. You will keep our brands front of mind with consumers by shaping compelling 'go to market' plans and ensuring consistent brand execution across all channels. Working closely with cross-functional teams, you will bring insight-led strategies to life and deliver best-in-class commercial activation.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Tasks as UK&I Cluster Marketing Manager
* Lead product portfolio strategy by collaborating with regional teams, insights, category development and sales to meet consumer, shopper and retailer needs.
* Translate regional guidelines into clear pricing, positioning and value propositions for priority brands.
* Own yearly go to market tactics including new product development, brand campaigns, media planning and in-store activation.
* Manage brand activation budgets and bring plans to life through clear and engaging storytelling.
* Ensure brand consistency by adapting regional playbooks and overseeing creation of media, displays and promotional materials.
* Deliver strong in-store execution, managing timelines, deliverables and approvals for all activation.
* Lead perfect launch processes across new product development and campaigns, ensuring flawless execution and continuous improvement.
* Collaborate with demand teams to support availability ahead of activation uplift.
* Provide leadership to direct reports, fostering a high-performing, positive and growth-focused team culture.
What You Will Need
Minimum
* A bachelor’s degree in business, marketing or a related field; an advanced degree is an advantage.
* Proven experience in brand management, marketing strategy and cross-functional influence in large organization in FMCG or CPG sector.
* Strong analytical skills, including use of tools such as MS Excel, PowerPoint and SharePoint.
* Ability to analyse and translate syndicated data and measures (e.g. NPD, Nielsen/Nitro, IRI, Consumer Panel, Spectra etc.).
* Willing to travel 20-30% of the time.
Your Advantage
* Strong presentation skills and confidence engaging senior stakeholders.
* Experience working with major retailers and their media partners.
* Excellent communication skills and ability to translate complexity clearly.
* Ability to manage multiple projects concurrently with pace and organisation.
* Experience working across multiple channels and strong shopper understanding.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join Us And Benefit From
* Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
* Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development.
* Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded.
* Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
* Employee Referral Program – an opportunity to get a bonus.
* Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond.
* Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices.
* Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work.
* Access to Employee Resource Groups that foster an inclusive culture.
* Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.
Are you interested?
If so, please click on “Apply Now” on this site and upload your CV in English. If your application is shortlisted, our recruiter will invite you for an initial phone interview.
By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
#J-18808-Ljbffr