Our client is a specialised company enabling innovation businesses to successfully access the R+D Tax Credit system. It is a highly successful and entrepreneurial business that has thrived on business agility and sales drive. The company has an enviable track record of successful claims and has developed a deep understanding of how innovation businesses can work most effectively with the R+D Tax Credit system.
The opportunity
The Marketing Manager (MM) will be responsible for developing and implementing effective strategies to build market engagement and communicate the service value to target customer and partner market segments. He/she will handle market research on current developments in delivery of R+D Tax Credits, on vertical and geographic segments and on competitor strategies. The MM will identify segment opportunities and develop communication strategies to engage and position the company as a natural partner to target customers and to professional service firms able to refer the company to their client base. The MM will develop the reputation, market presence and positioning of the company as a natural leader in the industry and as a recognized ‘go-to’ authority that is able to command premium service rates.
The MM will work with the management team to develop branding and lead generation strategies that support a growing direct sales team. Pipeline building is a key responsibility and the MM will need to utilise the full range of digital services available, as well as more conventional services such as telephone, direct mail, key events, etc. A key aspect of success in this market is the ability to focus communications effectively by selecting targets carefully ensuring that all channels are working to achieve specific goals. The MM will identify opportunities to tap into high potential trending vertical industry changes, establish plans, budgets and timescales for expansion into new segments and sales geographies (e.g’ science parks), develop messaging, materials and activities to guide sales teams, providing sales collateral and positioning for partner development (Accountants, IP Attorneys, Industry Associations, VCs, etc), and take part in presentations and events.
The Candidate
An undergraduate degree is essential, and a second degree is desirable. Marketing or Business studies would be the most beneficial, but not essential.
Relevant experience will include a minimum five years-experience in a related marketing supervisory or leadership role, preferably in a financial services B2B environment. Previous roles may include marketing professional financial or technical services to senior decision makers in innovation SMEs. The successful candidate must have strong experience with digital research and digital marketing for all stages of the customer journey.
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