Blue Arrow Derby are proud to be working in partnership with an award winning PR and Communication Agency in the East Midlands and they are looking to recruit an Account Director to join their team.
What will the Account Director role involve:
* Working alongside the Business Directors to formulate and implement the business strategy and growth plans
* Setting and achieving annual budget for clients
* Identifying new business opportunities with existing and new clients within target sectors
* Being the senior point of contact on a portfolio of clients, with final oversight of PR and communications plans
* Setting tone & style of account and ensuring successful delivery through the Account Manager and Executive Team
* Attendance at critical meetings and sign-off of agendas of all meetings
* Providing strategic leadership, guidance and direction to Account Manager and Executive Team
* Strategic overview of specific client PR, social and digital content plans
* Using client reporting systems to drive future account strategy
* Acting as lead on new business proposals and pitches
* Raising awareness of the agency and helping to build its brand
* Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers
* Offering crisis management and advice to clients
* Extending networking opportunities for agency
* Maintaining awareness of industry issues and trends in clients’ industry sectors, identifying opportunities for communication and anticipating impact on client strategy
* Attending client events and industry conferences
* Helping develop fresh ideas for client PR and communications campaigns
Skills and qualifications required for the Account Director position:
* Proven experience in being strategic within a PR agency and delivering for clients
* Managing the strategy and delivery of integrated PR campaigns and with excellent leadership skills, enjoying mentoring team members
* Developing client accounts to achieve annual budgets
* Excellent pitching skills and relationship building, with an eye for developing new opportunities with both existing and potential clients
* Proof-reading skills and a creative flair for writing engaging copy
* Extensive agency experience of PR within a senior B2B environment
* A strong industry network and contacts with senior journalists and members of the media
* Proven track record of successfully implemented PR campaigns for a range of clients
* Excellent presenter and adept at explaining PR terms and outcomes to senior management teams
* Commercial acumen and proven experience of developing new business
* Management experience of developing team and overseeing performance.
* PR qualifications from the PRCA or CIPR.
* A relevant degree such as PR, Journalism or English Literature is desired