Growth Marketing Manager (Part-Time)
Location: Primarily office based?
Type: Part-time (2–3 days per week)
Salary: £40,000–£50,000 pro rata (depending on experience)
About the role
We're looking for an experienced, commercially minded Growth Marketing Manager to take ownership of marketing performance at I Love Parcels.
We are not starting from scratch. We already have:
An external Google Ads agency
SEO and content support
A designer supporting CRO
Trade and affiliate programmes in place
What we need is someone to bring structure, sharpen what exists, and drive measurable revenue improvement — particularly in trade growth.
This is a practical, hands-on role. It is not a corporate brand strategy position. You will be expected to identify revenue opportunities, prioritise improvements, and execute meaningful changes.
Your focus will be on increasing qualified trade leads, improving conversion rates, strengthening automation, and finishing partially built growth initiatives.
Key Responsibilities
Trade & Revenue Growth
Audit and improve the trade funnel from first visit through to onboarding
Increase qualified trade lead flow to support the sales team
Refine trade messaging, value proposition and positioning
Strengthen onboarding and nurture journeys to improve conversion
Funnel & Conversion Optimisation
Identify and prioritise conversion rate optimisation (CRO) opportunities
Work alongside our designer to implement structured testing
Improve landing page clarity, proof and performance
Analyse funnel drop-off points and act on findings
Email & Automation
Review and improve lifecycle automations (welcome, abandoned basket, post-purchase, trade nurture)
Build structured, commercially driven email sequences
Segment audiences effectively to increase relevance and performance
Monitor and refine based on measurable outcomes
Affiliate & Partner Programme
Finalise and properly structure the affiliate programme
Improve onboarding, communication and partner experience
Ensure tracking, reporting and incentives are commercially aligned
Strengthen the trade partner journey
Paid & Channel Alignment
Work alongside our external Google Ads agency to ensure paid campaigns align with wider growth priorities
Identify opportunities to improve retargeting and paid traffic performance
Align landing pages and campaigns to improve ROI
Reporting & Commercial Insight
Provide clear monthly reporting on marketing contribution to revenue
Identify inefficiencies and growth opportunities
Prioritise activity based on commercial impact, not volume of tasks
About you
Proven experience in growth, performance or revenue-focused marketing within an ecommerce or product-led business
Strong understanding of funnels, lifecycle marketing and conversion optimisation
Commercially driven and comfortable being measured on revenue impact
Confident working alongside agencies and internal specialists
Able to prioritise independently without needing constant direction
Analytical, structured and outcome-focused
Experience within home improvement, construction, trade supply or premium consumer products is advantageous but not essential.
What success looks like
Within the first 6 months, you will have:
Improved quality and consistency of trade leads
Strengthened lifecycle automation
Completed and structured the affiliate programme
Delivered measurable improvements in conversion performance
Introduced clearer marketing performance reporting
What we offer
A focused, high-impact part-time role
Real autonomy and responsibility
A commercially driven, straightforward working environment
The opportunity to shape and strengthen a growing UK brand