Overview
Croxsons is a family-run business with more than 150 years of heritage, supplying premium glass and packaging solutions to craft drinks producers and FMCG brands worldwide. As we embark on an ambitious growth journey, we’re looking for a hands-on Marketing Activation Lead who can convert brand awareness into tangible commercial results.
Why join Croxsons?
* Purpose and values: You’ll join a business driven by integrity, agility, sustainability and exceptional service. We treat colleagues like family and celebrate shared success.
* Impact: This newly created role sits at the heart of our Sales and Marketing teams. Your work will directly influence the quality and volume of leads, shaping our future growth.
* Growth & development: We’re committed to your professional development with ongoing training, mentorship and the opportunity to take ownership of performance marketing strategy.
* Worklife balance: Enjoy a hybrid working pattern (remote and onsite), 25 days’ holiday plus bank holidays, private healthcare, a contributory pension, and performance-related bonuses.
What you’ll do
* Nurture leads taking them from potential opportunities to marketing qualified leads to be passed on to sales. This is a key priority for delivery.
* Translate brand strategy into detailed activation plans with clear commercial targets.
* Lead account-based marketing campaigns for our top customers, using data to personalise outreach and increase conversion.
* Plan and manage paid digital campaigns across Google, LinkedIn and industry platforms.
* Build and optimise email marketing programmes (HubSpot) to nurture prospects through the funnel.
* Develop sales enablement collateral, from pitch decks and toolkits to training sessions; working closely with the sales team to ensure they have everything they need to convert MQL leads.
* Manage our presence and attend trade shows, conferences and events, focusing on lead generation.
* Monitor website performance (SEO, UX, analytics) and collaborate with external agencies to ensure we’re easy to find and compelling to engage.
* Produce weekly and monthly dashboards, reporting on ROI, lead quality, conversion rates and pipeline contribution.
About you
We’re looking for an energetic, collaborative marketer with:
* c.3 years’ experience in B2B marketing, with proven success in performance marketing, category management and lead generation.
* Expertise in CRM, digital advertising platforms and marketing automation, with an analytical mindset.
* A proactive, adaptable approach, you thrive on solving problems and working cross-functionally.
* A commitment to our values of integrity, sustainability and service excellence.
* Direct experience of working in sales would be advantageous; working closely with a sales team is a prerequisite.
Ready to make an impact?
If you’re excited about turning strategy into measurable results and want to help an ambitious business scale, we’d love to hear from you. Please submit your CV and a short cover note explaining why you’re the perfect fit.
Salary: £40,000–£45,000 per year, depending on experience, plus benefits.
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