Overview
Welcome to FairHeat, where we are a revolution in the heat network industry. Founded in 2015, we are trusted industry leaders with breadth and depth of knowledge in heat networks. FairHeat is 100% owned by our employees, meaning every employee from day one has a stake and a voice in our success.
As a rapidly growing force, we are making bold and transformative moves in the industry. Our sustainably driven ethos places us at the forefront of low carbon solutions, and our data-based approach provides unparalleled access to performance data. We contribute to raising quality standards and regulations and participate with key industry groups to promote knowledge-sharing and collaboration. We believe a diverse workforce is essential to address the skill gap and are committed to fostering an inclusive environment.
Our team sets us apart. About 77% of our team are engineers, with around 40% recent graduates, underscoring our commitment to developing future industry leaders. Our central London offices are a hub of innovation, with a friendly and diverse team focused on engineering excellence and making a positive impact on the environment.
We uphold values of excellence, collaboration and accountability in everything we do. We continuously develop as individuals and as a team, and we are committed to delivering our mission: to enable the market to design, deliver and develop heat networks that work for end users and the environment, without compromising on effectiveness or integrity.
Our diverse team and inclusive culture help every individual perform to their highest ability, fostering belonging, engagement and satisfaction.
Position
We are seeking a Head of Marketing and Business Development who will lead the development and execution of FairHeat's marketing strategy, driving brand awareness, client engagement, and market positioning. This role supports business growth, enhances our reputation in the heat network and energy efficiency sectors, and aligns marketing efforts with commercial objectives.
Responsibilities
* Strategic Leadership: Develop and implement a multi-channel marketing strategy aligned with FairHeat's business goals; lead brand positioning and messaging across platforms; collaborate with senior leadership to support strategic initiatives and business development.
* Team Management: Build and lead a high-performing marketing team; manage external agencies, freelancers and suppliers; foster a culture of creativity, accountability and continuous improvement.
* Digital & Analytics: Drive digital marketing performance (SEO, PPC, email, social media); monitor and report on KPIs, ROI and campaign effectiveness; use data insights to optimise marketing efforts and inform decision-making.
* Stakeholder Engagement: Support internal communications and employee engagement initiatives; collaborate with sales, HR and technical teams to align messaging and support recruitment and retention; represent FairHeat at industry events and forums.
* Branding: Maintain and monitor FairHeat's brand identity and guidelines; manage external agencies to produce branding assets.
* Public Relations: Manage award submissions, press engagements and industry initiative participation to raise FairHeat's profile; oversee the relationship with the PR agency and ensure timely delivery of plans.
* Strategy & Planning: Work with senior leadership and all departments to execute marketing strategies that support overall business goals; manage annual marketing plans and budgets.
* Content Creation: Oversee the creation of compelling content including thought leadership, case studies and digital assets; plan and execute integrated campaigns across digital, print and events; ensure consistency in tone, visual identity and messaging; oversee content for multiple channels (LinkedIn, website, email, internal communications).
* Event Management: Plan, coordinate and deliver online and in-person events, including webinars, industry conferences and internal events; ensure events are documented and leveraged for future marketing purposes.
* Business Development Support: Contribute to business growth by supporting tenders and proposals; create materials and campaigns to engage prospective clients and industry partners; drive growth initiatives and ensure marketing strategies align with revenue goals; lead tender and proposal content ensuring brand consistency; develop social value commitments and integrate them into client proposals; design targeted campaigns and thought leadership initiatives; conduct market intelligence to inform strategies; produce high-impact client materials.
* Cross-Departmental Support: Provide marketing support to HR, Talent Acquisition, Finance and Administration; assist with recruitment campaigns and internal engagement initiatives and client presentations.
Essential Skills & Experience
* Proven experience in a senior marketing role, ideally within professional services, engineering or sustainability sectors.
* Strong strategic thinking and leadership skills; excellent communication and stakeholder management abilities.
* Proficiency in digital marketing tools and analytics platforms; strong copywriting, content creation and storytelling experience.
* Ability to work autonomously and manage multiple projects; capable of managing events.
* Knowledge of Adobe Creative Suite, Canva or similar design tools.
* Clear, concise and purpose-driven communication; ability to engage with multiple senior stakeholders and busy professionals; ability to present complex information simply and persuasively.
* Agility in communication and speed without sacrificing accuracy; strong written and verbal update delivery.
Desirable
* Experience in B2B marketing within the energy or built environment sectors.
* Familiarity with Employee Ownership Trust (EOT) structures or purpose-led organisations.
* CIM or equivalent marketing qualification.
* Familiarity with awards, tender submissions and public affairs.
* Experience working with or managing external agencies; experience using and setting up HubSpot.
Benefits
* Competitive starting salary with development opportunities in a growing sector.
* Be part of a growing and innovative business and help shape the future of energy.
* 25 days of paid annual leave plus the option to take 5 extra days unpaid per year pro-rated.
* Salary sacrifice on Pension and 5% Employer contributions for eligible employees.
* Collaborative, supportive and friendly environment with opportunities to socialise.
* Hybrid working opportunities.
* Vitality Private Medical Insurance, covering medical, dental and optical needs.
* Spectrum Life Total Mental Health platform.
* Death in Service Insurance (3x salary).
* Income Protection (75% of salary if unable to work due to illness after 13 weeks).
* Enhanced family leave scheme.
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