Role: Website Content Specialist
Job location: UK (REMOTE)
Reporting to: Senior Marketing Manager
Manages others: No
Department: Divisional Sales and Marketing
Role:
The Website Content Specialist is a role which is instrumental in bringing Weir’s market leading products to life. This individual should have a deep curiosity and passion for creating engaging digital content. The Website Content Specialist will work directly with the Senior Marketing Manager (Digital) in shaping our Divisional Digital Strategy in the areas of multi-lingual Search Engine Optimisation (SEO), website best practice and digital content creation.
This role will work both cross-functionally, within our global website team and as a member of our global marketing team – supporting regional marketing and global campaign teams. Reporting to the Senior Marketing Manager (Digital and Brand), the Website Content Specialist will partner with the website optimization specialist to conduct digital measurement, primary, secondary and competitor research to identify areas of content improvement and opportunity.
The key responsibilities of this role will include, but are not limited to:
1. Liaise with brand managers, product managers and engineering teams to fully understand complex products and develop accurate and engaging content.
2. Manage the Brightedge SEO platform, building upon the successes to date and focusing on a multi-lingual approach to SEO.
3. Collaborate with the global campaign team to develop engaging landing pages and innovative digital experiences.
4. Train and support the global marketing team in creating localized digital content.
5. Review and recommend enhancements to digital content created by partnering teams.
6. Steward the website best practices, consistently seeking innovative approaches for message communication across the website.
7. Effectively manage multiple projects while maintaining quality and attention to detail.
To be successful in this role, you will have:
8. Bachelor’s degree in journalism, marketing, or a similar discipline
9. 2+ years’ experience utilizing a content management system such as Optimizely, Adobe or SiteCore CMS.
10. 2+ years’ experience operating SEO software such as Brightedge.
11. Exceptional copywriting and content creation skills with a strong portfolio of work
12. Excellent communication and presentation skills
13. Organizational and time-management skills for managing multiple deadlines
14. Strong commitment to continuous improvement
Measurements
15. Continual improvement of SERP rankings and key website engagement metrics.
16. Creation and implementation of a multi-lingual SEO strategy.
Founded in 1871, Weir is a world leading engineering business with a purpose to make mining operations smarter, more efficient and sustainable. Thanks to Weir’s technology, our customers can produce essential metals and minerals using less energy, water and waste at lower cost. With the increasing need for metals and minerals for climate change solutions, Weir colleagues are playing their part in powering a low carbon future. We are a global family of 11,000 uniquely talented people in over 60 counties, inspiring each other to do the best work of our lives.
For additional information about what it is like to work at Weir, please visit our and .
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