The purpose of this role is to own and optimise the itas website while leading our SEO, PPC, and HubSpot marketing automation efforts whilst acting as a technical resource for the wider marketing team. You'll ensure the website is technically strong, visually engaging, and commercially effective—serving as a key digital channel for demand generation and sales enablement.
This role requires a strong understanding of our products, services, and customer needs to ensure all digital campaigns are aligned with business objectives and revenue goals.
As part of any role at itas we will look to develop your skills to support your progression, success and future roles within the business.
Key Responsibilities
* Own and manage the company website (WordPress), ensuring top-tier performance, UX, SEO optimisation, and accessibility.
* Plan and execute SEO strategies that increase rankings, visibility, and organic traffic aligned with commercial targets.
* Create and manage PPC and paid social campaigns that drive qualified leads and revenue.
* Build and maintain HubSpot workflows, forms, and automation sequences that capture and nurture leads effectively.
* Collaborate with content and product teams to ensure all website messaging reflects product positioning and commercial priorities.
* Monitor and analyse performance metrics (traffic, conversions, cost-per-lead, ROI), using insights to continually improve digital strategies.
* Ensure that all digital touchpoints communicate our value proposition clearly and are aligned with our product and service offerings.
* Identify optimisation opportunities across the user journey that improve lead quality and support the sales pipeline.
* Support the Marketing team with projects and technical initiatives including but not limited to implementing new technologies and use technology to improve the existing processes.
Essential Skills & Knowledge
* Proven experience managing and optimising WordPress websites.
* Demonstrated success in SEO, PPC, and paid media campaign execution.
* Strong understanding of lead capture, nurturing, and CRM integration in HubSpot.
* Ability to translate product features and commercial goals into effective digital messaging and UX.
* Proficiency in tools such as Google Analytics, Google Ads, SEMRush, Search Console, and HubSpot.
* Commercial mindset with ability to understand and reflect product positioning and buyer journeys in digital activity.
* Technically capable—comfortable working with website CMS, HTML/CSS and Java when needed. Able to pick up new technical skills quickly.
* Analytical, detail-oriented, and results-driven
Desirable Skills & Knowledge
* Experience integrating HubSpot with other systems (e.g., CRM, web platforms).
* Knowledge of conversion rate optimisation and A/B testing methodologies.
* Familiarity with performance optimisation techniques for web and landing pages.
* Previous experience in a B2B tech or SaaS company.
* Understanding of Sage product ecosystem or accounting/ERP software (nice to have).
What we offer
* Amazing work environment
* Hybrid working
* Competitive Salary
* Casual dress and Uniform supplied
* 23 days annual leave including additional holiday for length of service
* Early finish two Fridays a month
* Birthday off
* Personal day off
* Company pension
* Health care cash plan: including Healthcare, wellbeing, high-street discounts, Employee Assistance Program
* Life insurance
* Free flu jabs
* Paid volunteer time
* Company events
Job Type: Full-time
Pay: £35,000.00-£45,000.00 per year
Work Location: Hybrid remote in Flintshire, CH7 1BH