Social Media & Marketing Manager, Fitness Brand
London, office/studio based
Up to £45K
Salt is partnering with a premium fitness studio with multiple locations across London to find a talented Social Media & Marketing Manager. We're looking for a genuine people-person with at least three years of experience in social media marketing, along with a solid foundation in traditional marketing.
In this role, you'll lead localised marketing campaigns and drive in-studio initiatives to create scroll-stopping content across the brand's social channels. You'll be actively present across all studio locations—building strong relationships with staff and members—fostering a vibrant, highly engaged community of loyal brand advocates.
Key Responsibilities:
Social Media
Manage the social media calendar and content across platforms.
Deliver an influencer strategy to boost brand reach and engagement.
Track and report on social media performance, identifying optimisation opportunities.
Events & Partnerships
Plan and execute local events and partnerships that drive awareness and client acquisition.
Collaborate with community groups and relevant external organisations.
Launch and manage an ambassador programme to expand brand advocacy.
Content Creation
Develop creative, on-brand content (including video and photography).
Work closely with designers to produce materials for both digital and print use.
Marketing & Campaigns
Contribute to and implement elements of the marketing plan.
Support the execution of campaigns, content planning, and asset production.
Collaborate with studio teams to deliver local marketing strategies that align with broader business goals.
Internal Engagement
Support internal wellbeing and brand engagement initiatives.
Encourage team participation in content creation and brand promotion.
Requirements:
4+ years in marketing, ideally within wellness or health & fitness sectors.
Strong digital and social media expertise.
Excellent organisational, communication, and stakeholder management skills.
Confident multitasker with a proactive, hands-on approach.
Experience managing content, events, and community engagement.