Marketing Communications Specialist
Location: Hybrid : Pinley House, Coventry/250 Bath Road, Slough
The Marketing Communications Specialist will play a key role in developing and implementing external communications campaigns to support the execution of Leasys Communications strategy across all owned, paid, and shared communication channels, ATL advertising, sponsorships, partnerships, memberships, PR, social media and web platforms, to deliver brand image and sales objectives.
The Marketing Communications Specialist will collaborate with press and creative agencies to deliver effective, efficient, and on-brand communications, in conjunction with relevant Leasys UK Marketing and wider teams, and Central Leasys Marketing teams.
Develop and coordinate Leasys Communications campaigns according to local market requirements and the defined local communications strategy, in collaboration with Leasys UK Marketing teams and Central Leasys Marketing Teams when required. This includes, but is not limited to, the launch of new leasing products and services, and tactical campaigns.
Develop and manage the local external communications (such as literature documents, social media, website content, press release, podcasts, awards entries, etc.) to deliver improvements in brand perception, customer experience, and commercial intent.
Work collaboratively with the Leasys UK Marketing team and external partners to ensure appropriate development and implementation of marketing campaigns and initiatives to deliver effective, on-brand Retailer marketing, CRM/PRM, website content and partners communication.
Work collaboratively with Leasys UK Marketing team, and Central Leasys Marketing teams when required, to monitor KPIs, and report regularly (minimum monthly, and weekly / daily during campaign times) on results, plus provide thorough analyses and recommendations to drive improvements in commercial intent.
Work in collaboration with the Brand Experience Executive to plan and deliver external events in line with brand Leasys objectives.
AS/A level or equivalent in Maths and English ESSENTIAL
Graduate level DESIRABLE
Experience and Knowledge in the Marketing environment ESSENTIAL
Experience and Knowledge of Services products and industry practice DESIRABLE
Experience in Project Management DESIRABLE
Strong communication and written skills ESSENTIAL
High level of Excel, Word and Power Point
We are committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. Stellantis are also accredited with the Defence Employer Recognition Scheme (ERS) Gold Award, that recognises organisations that pledge, demonstrate or advocate support to the armed forces community.