We are looking for a dynamic, creative and detail-oriented Marketing Campaign Specialist to plan, deliver and optimise impactful campaigns that support our brand, commercial and customer goals. Working closely with our in-house teams, this role is hands-on and highly collaborative, playing a key part in bringing exciting exclusive collaborations to market and delivering best-in-class campaigns.
The chosen candidate will play a pivotal role in driving awareness, and sales performance for premium dental products through both digital and offline strategies, operating at the heart of strategy, execution, and cross-functional collaboration. The ideal candidate brings strong marketing experience and good level of expertise with data, and a proactive, commercial mindset.
Job Responsibilities:
The role holder will be expected to be responsible for the following:
Campaign Planning & Execution
* Lead the end-to-end delivery of integrated marketing campaigns, from concept to analytics.
* Collaborate with internal teams across digital, creative, product, and category management.
* Manage timelines, content needs, creative briefs, and asset delivery to ensure smooth rollout.
Exclusive Collaborations
* Help launch and promote exclusive supplier and manufacturer partnerships.
* Craft compelling campaign stories that bring these collaborations to life across relevant channels.
Content & Creative Coordination
* Brief and work directly with our in-house creative team to develop campaign assets (digital, print, email, social, etc.).
* Ensure all campaign content is aligned with brand guidelines, tone of voice, and strategic messaging.
Channel Activation
* Coordinate multi-channel campaign execution across email, web, social media, print, events, and internal platforms.
* Work closely with the digital team to optimise channel use and messaging.
Performance & Insight
* Monitor campaign performance using key metrics (e.g. reach, engagement, leads, conversions).
* Produce campaign wrap-up reports with clear insights and recommendations for continuous improvement.
* Stakeholder Management
* Partner with internal stakeholders including category managers, product teams and sales to align objectives.
* Support marketing input into cross-functional initiatives and product launches.
This role is extremely varied; therefore, the job description is not exhaustive and the role holder will be required to participate in other duties as required by the business.
Job Skills & Experience Required:
To succeed in this role, you will need the following:
Qualifications:
· 4+ years' experience in marketing, with a focus on campaign planning and delivery.
· Excellent organisational skills and attention to detail.
· Strong written and verbal communication skills, with confidence to brief and challenge where needed.
· Background in B2B, healthcare, retail, or distribution. (desirable)
· Familiarity with CRM, CMS, and email platforms.
Experience:
· Solid understanding of multi-channel campaign execution.
· Ability to analyse and report on performance data to drive improvements.
· Experience working in fast-paced, collaborative environments.
· Experience working on manufacturer-led or exclusive brand collaborations.