Job Description
The Digital Data Specialist plays a critical role in delivering a world‑class digital data foundation. Reporting to a Digital Data Implementation Lead, each Specialist is responsible for a defined scope (e.g., a set of journeys, a brand domain, a product category, or a platform area). They ensure the accurate, scalable and future‑ready implementation of digital tracking, tagging and data structures that power analytics, CRO, experimentation, reporting, and AI‑driven insights.
This role is highly collaborative, working closely with engineering, product, UX, analytics and CRO to ensure that digital data is correctly captured and ready for operational and strategic use.
What you’ll do
* Deliver tagging, tracking and data capture implementation across your assigned journeys/platform areas, ensuring accuracy and adherence to measurement requirements.
* Execute QA and validation activity on new features, releases, propositions and journey updates, flagging and resolving any data defects.
* Maintain detailed documentation for your area including measurement requirements, tagging guidelines, schemas, event tracking documentation and data dictionaries.
* Work with product, UX, brand, engineering and CRO teams to ensure measurement needs are understood and integrated into delivery plans.
* Conduct root‑cause analysis for data issues, identifying tagging gaps, incorrect triggers, or schema inconsistencies.
Qualifications
* Experience in digital analytics implementation, tagging, technical data enablement measurement roles.
* Working knowledge of analytics and tagging tools such as Adobe Analytics, Google Analytics, Tealium, GTM, Floodlight, or similar.
* Understanding of event‑based tracking models, data schemas, and modern measurement foundations.
* Ability to read and interpret data layer specs, JSON structures, tag firing logic, and browser‑based tracking behaviours.
* High attention to detail with strong QA capability across tagging, event logs, tracking behaviour and data validation.
* Ability to collaborate effectively with engineering, brand, product, CRO, UX and insights teams.
* Strong problem‑solving skills, able to identify issues and recommend appropriate technical fixes or workarounds.
Worried that you don’t meet all the desired criteria exactly? We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What we offer
We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning & development tools.
Background checks
We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulator's standards.
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