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We are seeking a dynamic and experienced Marketing Lead (Public Sector) to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies.
Key Accountabilities
* Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
* Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
* Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
* Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
* Create and execute game changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings and lead generation/ consultation opportunities.
Responsibilities include;
* Public Relations and Thought Leadership:
* Develop and implement a comprehensive public relations strategy and execute plan to enhance Cornerstone’s brand awareness, consideration and reputation in the public sector.
* Craft compelling content for our target audiences, including press releases, thought leadership pieces, white papers, and opinion articles.
* Identify and create opportunities for public speaking engagements and industry panel discussions for Cornerstone’s leadership teams.
* Public Affairs Engagement:
* Lead public affairs initiatives and develop campaigns to engage key stakeholders across government, media, and industry bodies.
* Build and nurture relationships with government departments, local authorities, industry trade associations, and industry groups.
* Collaborate and build strong relationships with Cornerstone’s customers’ public affairs, public relations and media teams, to maximise lobbying opportunities and secure strategic meetings with policymakers.
* Campaign Strategy and Execution:
* Design targeted communication strategies for ministerial and government engagements, ensuring alignment with the company's objectives.
* Work closely with Cornerstone’s internal teams and SME’s to develop and deliver impactful campaigns that highlight our role as the partner of choice in mobile and digital infrastructure services.
* Monitor and provide insights into political party activities and Government funded tenders to identify opportunities for sales and growth in co-ordination with the Sales team.
* Policy Support and Advocacy:
* Assist the General Counsel and Head of Planning in policy submissions and advocacy efforts related to telecom regulations, CODE and infrastructure development.
* Monitor and analyse legislative developments, providing insights and recommendations to influence policy decisions favourable to Cornerstone.
* Media and Government Relations:
* Drive proactive PR activities across government entities, media outlets, civil services, devolved governments, and planning authorities.
* Coordinate with the Communications Manager to manage press inquiries and media relationships, ensuring accurate and favourable coverage.
* Drive positive media coverage through creation of white papers and thought leadership pieces
* Identify, develop and maintain a content calendar for relevant forums, press and associations
* Forge strong relationships with customers Marketing teams for positive press coverage and damage reputation management
* Content Creation and Copywriting:
* Produce high-quality written content for various communication channels, including blogs, newsletters, speeches, and reports with target audiences (Ministers, Government, DSIT, Local Authorities, Cabinet, Civil Service, etc).
* Ensure consistency in messaging and brand voice across all public sector communication efforts.
* Event Management:
* Plan and execute public sector events, parliamentary events, conferences, and roundtables to strengthen Cornerstone’s presence and thought leadership in the industry.
* Collaborate with Marketing Operations to ensure seamless event logistics and execution.
Experience & Education;
* Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
* Minimum of 7-10 years of experience in public sector marketing, public relations, or public affairs.
* Experience in the telecommunications or infrastructure industry is highly desirable.
* Broad Marketing Skills:
* Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
* Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.
* Public Sector Expertise:
* Proven track record of engaging with government entities, local authorities, and industry bodies.
* Familiarity with telecom regulations, policies, and industry trends.
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