Job Description
We’re looking for a Digital Media Lead to join our eCommerce Digital Marketing team, on a 12‑month FTC maternity cover. The role is based at our Manchester Arndale Office with a competitive salary range of £50,000–£60,000 and great benefits.
The Role
As a Digital Media Lead at NEXT, you will join our fast‑paced eCommerce team to spearhead the development and delivery of high‑impact, data‑driven performance marketing campaigns. Reporting to the Digital Media Manager, you will leverage your extensive multi‑channel expertise to maximise profitable customer acquisition and drive sales growth. You’ll act as a key member of the team, working hand‑in‑hand with our media agency and strategic partners to execute precise, results‑oriented projects at pace. If you are a project management pro with a passion for turning data into profit, this is your opportunity to shape the digital footprint of a leading brand.
What You’ll Take On
* Plan and execute performance‑led digital marketing campaigns by working alongside key internal stakeholders to align media activity with our overarching commercial goals.
* Manage the day‑to‑day relationship with our media agency and key external stakeholders, ensuring all deliverables are met on time.
* Collaborate with global media partners to explore new and innovative opportunities, including beta tests and emerging platforms, to keep our strategy ahead of the competition.
* Work cross‑functionally with the marketing and commercial trading teams to ensure digital activity supports seasonal launches and brand priorities.
* Regularly present key campaign findings and strategic insights to the wider business, translating complex data into clear, actionable recommendations for future growth.
* Stay at the forefront of the digital media landscape, proactively identifying shifts in technology, privacy and consumer behaviour to future‑proof our marketing efforts.
You’ll be doing all this from our Manchester Arndale Office. This role currently offers three days a week in the office and two days from home.
What You’ll Bring
* Proven track record in fast‑paced digital industries or eCommerce environments.
* Experience planning and optimising campaigns across core performance digital media channels.
* Advantageous to have technical knowledge of programmatic display and YouTube audience segmentation.
* Experience managing external search partners and marketing agency relationships effectively.
* Strong numeracy and Excel skills for analysing campaign data and performance metrics.
* A high level of precision in managing complex campaign setups and budgets.
* A logical, analytical mindset with a natural ability to troubleshoot campaign issues.
* Strong interpersonal skills to work effectively as part of a cross‑functional team.
* Possess a strong technical baseline to navigate modern marketing stacks.
About Us
Next is a FTSE‑100 retail company employing over 44,000 people across the Next group. We are the UK’s 2nd largest fashion retailer and the market leader in kidswear. We operate more than 450 stores, the Next Online shop, and offer online shopping from over 80 countries worldwide.
About The Team
* 25% off most NEXT, MADE, Lipsy, Gap and Victoria’s Secret products (when purchased through NEXT)
* Company performance‑based bonus
* Sharesave scheme
* On‑site nursery available
* 10% off most partner brands and up to 15% off branded beauty
* Early VIP access to sale stock
* Access to staff shop discounts
* Restaurants with great food at amazing prices
* Digital GP and other free health and wellbeing services
* Free on‑site parking
* Financial wellbeing support – save, track and enhance your finances
* Apprenticeship opportunities
* Direct to Work discounts and free next‑day collection from the workplace
* Support networks and Wellhub gym benefits
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. If you need support with your application due to a disability or long‑term condition, please email headoffice_careers@next.co.uk (include “Workplace Adjustments” in the subject line) or call 0116 284 2486 and leave a voicemail.
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