Digital Marketing Specialist ⌁
Salary: £50,000
Location: London
Hybrid: 3x Per week onsite
Role Description:
We are looking for someone competent in lead generation, primarily inbound conversions, so Marketing B2B experience, and examples in doing so, are a must.
As a Digital Marketing Specialist, you'll be responsible for planning and executing comprehensive digital marketing campaigns across a variety of channels. Your expertise in platforms like LinkedIn, Twitter/X, and Google Ads, coupled with your knowledge of marketing automation and CRM, will be invaluable in achieving business goals.
Day-to-day Responsibilities:
* Conduct market research to identify target audiences and develop effective marketing strategies.
* Bolster digital marketing campaigns across social media, email, SEO, and SEM channels.
* Optimize paid search and social media advertising campaigns to maximize ROI.
* Create compelling content for social media platforms and email newsletters.
* Monitor website traffic and user behavior to identify optimization opportunities.
* Maintain consistent brand messaging across all digital channels.
What you need:
* Bachelor's degree in Marketing, Advertising, or a related field.
* 3-5 years of marketing experience, with a minimum of 2 years in Paid Media.
* Proficiency in Google Analytics, LinkedIn, and Twitter/X advertising.
* Experience with CRM platforms, preferably HubSpot.
* B2B marketing experience in Financial Services and Tech sectors.
* Strong SEO strategies.
Desirable:
* Familiarity with CMS like WordPress or similar.
* Photography and video editing software.
* Experience in graphic design or web designing.
* Knowledge of responsive design and UI/UX principles.
* Knowledge of French language or market.
This is a unique opportunity, with huge offerings after just 2 years of service with the organisation.
Apply today for immediate consideration!
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We Are Aspire Ltd are a Disability Confident Commited employer