Assistant Marketing Manager – Seasonal & In store marketing
Overview of the role:
In this fast paced and exciting role, the successful candidate will be responsible for the planning and execution of innovative marketing and PR campaigns to support our Seasonal categories (Christmas, Summer and other commercial seasonal events), along with supporting the in store marketing plan (all promotional materials in stores).
1. Role reports to the Marketing Manager for Healthcare & Seasonal
Your Responsibilities:
2. Working with our media agency to plan and deliver ATL communications in line with campaigns to support the Irish business across Seasonal (Christmas and Summer predominately).
3. Working with our PR agency to manage and plan PR campaigns to support the development and growth of the Ireland business and deliver excellent media coverage across the Seasonal campaigns.
4. Supporting our Social Media Manager on the content planning for Seasonal campaign support across our social media platforms.
5. Working closely with the commercial team to maximise opportunities in Ireland.
6. Lead the planning of in store marketing (supporting wider ISM team) across the entire ROI business / all categories, ensuring alignment with business / trading objectives, consistency and accuracy in messaging.
7. Working in partnership with the AMM for Health and Pharmacy on total planning, budgeting, prioritisation, and supporting one another as workload requires.
8. Weekly and monthly reporting on all campaigns to share with internal teams and stakeholders.
9. Working with Boots UK seasonal and ISM teams to maximise opportunities in Ireland and ensure integration and alignment of plans.
10. Responsible for managing and implementation of campaigns for our digital channels in conjunction with our media agency and commercial team.
Our Ideal Candidate
Educated to degree level (Marketing degree favourable) with;
11. Minimum of 2-3 years marketing or PR experience required, preferably within a health & beauty retail business
12. Preferred knowledge of retail landscape
13. Proven track record of delivering successful marketing campaigns
14. Ability to demonstrate genuine interest in the retail industry
15. Excellent analytical, communication and presentation skills
16. A highly organised, adaptable and motivated approach
17. A high level of initiative and a clear focus on delivering results
18. Ability to work well with a number of cross functional, international teams
19. Ability to make data driven decisions and recommendations
20. Business evaluation/reporting in a timely manner
21. Interest and knowledge of Irish Influencers
22. Flexibility to travel within Ireland and to UK when required
OUR BENEFITS
23. Generous Employee Discount
24. Enhanced Leave Entitlements
25. Company Pension
We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility).
WHY BOOTS?
We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.
To find out more about life and careers at Boots, click here
WHAT'S NEXT?
A member of our Resourcing Team will be in touch with you via phone or email to give you an update on your application status and discuss any next steps. If you have not been successful on this occasion, you will be notified by email.
If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.
Keywords
marketing, PR,